Industry News

CVB and Skynav launch immersive 360 degree virtual tour

State-of-the-art technology takes visitors on a 3D tour of the Pinehurst area

SOUTHERN PINES, NC (NOVEMBER 8, 2022) – The Pinehurst, Southern Pines, Aberdeen Area Convention & Visitors Bureau has announced the launch of the first of its kind virtual tour for the Pinehurst area, using advanced virtual and augmented technology produced by SkyNav. Visitors and event planners can now experience the Home of American Golf using high-definition panoramic imaging that creates a 360-degree world including 3D objects, interactive text and image galleries, video integrations, and augmented reality.

SKYNAV’s exclusive sky-to-ground technology is designed to keep viewers engaged, improve click-through rates, and skyrocket ROI for their clients, which in this case are visitors and events coming to the Pinehurst area. Points of interest in the tour include Pinehurst Resort, the Village of Pinehurst, downtown Southern Pines, downtown Aberdeen, Carthage, and dozens of other places. By clicking a mouse, travel from town to town from above and also check out street level scenes and businesses.“We are proud to partner with SKYNAV to highlight our destination for our visitors and meeting planners in a way never seen before in the history of the CVB,” said Phil Werz, president and CEO of the Pinehurst, Southern Pines, Aberdeen Area CVB. “The immersive technology allows people to navigate the destination with amazing aerials and ground level views. For people that are thinking about a visit to the Home of American Golf, this is a great way to understand the area better before arriving here.”


The SkyNav™ 3D tour consists of six aerial and 21 ground 360° panoramas that encompass select areas of interest in Moore County. The tour uses the latest developments of interactivity with more than 40 information beacons that are strategically placed throughout the tour. This 3D technology allows visitors to either “fly” or go “ground level” to explore an area, fully immersing themselves via one of the CVB’s multiple videos, hotspots, view imagine galleries, or click-throughs to partner websites. Users can also share the tour via social channels and email, view the areas via Google maps, and follow the CVB’s social media channels.

To take the tour, go to the CVB website at and click 360 Tour at the top of the homepage.

The Pinehurst Southern Pines Aberdeen Convention & Visitors Bureau
The Convention & Visitors Bureau (CVB) is the economic development agency responsible for travel and tourism promotion, product development, and visitor services for Moore County, NC. The CVB devises strategies to enhance the County’s tourism brand value and product to accommodate the next generation of visitors, thereby stimulating the local economy and enhancing the quality of life for residents and visitors alike. In 2021, Moore County ranked as the tenth largest tourism economy in North Carolina, generating $673 million annually in visitor spending, which supports the second largest employment sector in the county.

SKYNAV is a one-of-a-kind web-based interactive virtual and augmented reality marketing platform. Using advanced technology, SKYNAV creates virtual reality tours to provide their clients with a comprehensive and incredibly immersive experience for potential travelers and visitors to a particular destination. Experience marketing results in more engaged users, higher rapport with customers, and improved conversion rates resulting in a higher return on investment. Serving clients all around the globe, SKYNAV has worked with countries, hotels, luxury resorts, speedways, golf courses, and everything in between. SKYNAV is the leading aerial to ground immersive marketing platform for the travel & leisure industry with 1000’s of virtual tours in the US and Caribbean.

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Contact: Phil Werz, President & CEO, 910.692.3330 x-234