Industry News

GolfForever launches Black Friday/Cyber Monday offer and new TV campaign through the holidays

Aspen, ColoradoGOLFFOREVER, the industry-leading at-home golf fitness training system that helps golfers play without limits, enters the holiday season with a new TV campaign launching on cable networks nationwide and starring reigning Masters champion, Scottie Scheffler. Additionally, it will offer consumers a special Black Friday/Cyber Monday deal of $174.99 (a $25 discount) on the GOLFFOREVER Swing Trainer for its retail carriers, as well as on All purchasers receive a free 30-day subscription to the GOLFFOREVER golf fitness training app and free shipping if purchased on The offer will run from Wednesday, November 23, 2022 through Monday, November 28, 2022.

“With more than 100 tour players and thousands of golfers of all skill levels now using the GOLFFOREVER Training System, we’ve had an amazing year that we wanted to celebrate with a special offer,” says Managing Director Jon Levy. “Together with our new TV campaign running through the end of the year, we’re excited to widen our reach even further so golfers everywhere can improve their bodies, stay out of pain and play the game without limits.”

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Over the past year, GOLFFOREVER has experienced massive growth since releasing its groundbreaking Swing Trainer and solidifying partnerships with leading golf industry institutions and retailers. It brought on reigning Masters champion Scottie Scheffler as an official brand ambassador, launched a pilot program with Invited, a marquee charity partnership with Folds of Honor, and landed in leading golf retailers such as Dick’s Sporting Goods/Golf Galaxy and PGA Tour Superstore.

The GOLFFOREVER Swing Trainer embodies three golf training tools in one and is a key piece of equipment used in the 4.9 App Store-rated GOLFFOREVER app, which delivers users personalized video workout and recovery plans from PGA Tour doctors and trainers. It’s an asymmetrical resistance training bar that builds strength and mobility for your swing at home. It’s a premium exercise band with handles and two resistance options for versatile training and stretching. It’s also a heavy warmup club optimized to a D3 Swing Weight that promotes thoracic mobility to loosen up at the course properly. Like every piece of equipment used in the app, the Swing Trainer comes to life with hundreds of step-by-step pre-round warmups, stretching routines, strength workouts and pain-relief protocols.


Retailing at $199.99, the Swing Trainer includes a 44.5-inch training bar; two power-grade, soft, sweat-resistant 15-inch rubber grips with five specialized training zone demarcations; two easy-to-attach polymer carabiners; light- and medium-resistance latex training cords with nylon safety sleeves; a universal nylon door anchor; two quick-interchangeable weighted balls for warming up and speed training; two interchangeable hand grips that transform the training cords into universal exercise resistance bands used in the GOLFFOREVER app’s warmups and workouts; and 30 days of full access to the GOLFFOREVER app for free.


Earlier this year, Scheffler, the 2021-22 PGA Tour Player of the Year, started working with the first-of-its-kind product just weeks before winning four PGA Tour events, including the Masters, which catapulted him to the top of the world rankings. He is prominently featured in the TV campaign and other advertising, and appears in the GOLFFOREVER app using the Swing Trainer in a similar capacity to how he uses it in his own daily routines. 

For more information, visit

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GOLFFOREVER is a comprehensive, smart at-home training system that takes a science-based approach to maximizing golfers’ performance by improving flexibility, core strength, balance and rotational power. The first golf-specific home training program to embrace the approach of home exercise equipment paired with streaming instruction, GOLFFOREVER takes it one step further by customizing each golfer’s exercise routines just for them, based on a proprietary strength and flexibility test users take when starting. The result is a product and program that is safe and highly effective for any golfer. With exercise routines designed by some of the top PGA Tour trainers and orthopedic experts in the U.S., GOLFFOREVER users can expect to swing and perform their best – with a pain-free body – for as long as they play the game. It is used by more than 100 PGA Tour and LPGA Tour players, and thousands of everyday golfers alike. Founded in Aspen, Colorado in 2019 by Dr. Jeremy James, a leading specialist in chronic back pain and co-author of the Younger Next Year Back Book, GOLFFOREVER is the ideal companion to expert golf instruction. For more information go to or download the new mobile application on the Apple Store for IOS or Google Play for Android.

Media Contacts:
Kevin Frisch PR
Carl Mickelson
(512) 797-2673

Kevin Frisch
(989) 614-0241

Jon Levy
Managing Director
(480) 227-4248

Stacy Borkowski
Sales & Partnerships
(703) 606-4645