USGA taps Trinity Forest for Junior Am, Girls' Junior; Ashworth Golf to return to U.S. market; Shot Scope introduces customization program
Introduced: By Shot Scope, a branding and customization program for its laser rangefinders. The program allows golf and country clubs to customize rangefinders with its logos for their members, as well as sell them as tournament and corporate/charity outing gifts.
Selected: By the United States Golf Association, Trinity Forest Golf Club, in Dallas, Texas, as the host site for the 2025 U.S. Junior Amateur Championship and the 2031 U.S. Girls' Junior Championship. The 2025 championship will be the club's first USGA event. Trinity Forest was designed by Bill Coore and Ben Crenshaw, and opened for play in 2016.
Announced: By Newtimes Group, that the Ashworth Golf apparel brand will return to the U.S. marketplace in 2023. The relaunch of the Ashworth brand is led by Eddie Fadel, a 30-year veteran golf apparel executive, who serves as company president, while Kate Cunningham will serve as senior vice president of sales and business development. Initial plans are for a new innovative and classic line of golf polos, bottoms, outwear and accessories to be unveiled throughout the year.