Industry News

Mauna Lani, Auberge Resorts Collection welcomes Ross Birch as general manager of Mauna Lani Golf

November 29, 2022 - The Island of Hawaii’s Mauna Lani, Auberge Resorts Collection announces the appointment of Ross Birch as General Manager of Mauna Lani Golf.  Birch will execute Mauna Lani Golf’s strategic goals while overseeing daily operations and enhancing the experiences of guests, residents and the community at large.

Ross Birch

As a former board member, Chairman, and most recently as Executive Director, of Island of Hawai’i Visitors Bureau, Birch is at the forefront of Hawai’i tourism initiatives, developing programs and overcoming critical challenges over the past ten years.  He is uniquely positioned to drive marketing efforts in a thoughtful way, possessing a keen awareness of Hawaii’s local communities’ relationship to responsible tourism.

Birch is a welcome addition to Mauna Lani Golf, having demonstrated his operational prowess in roles at some of Hawaii’s most iconic golf courses, including Mauna Lani from 2006 to 2009.  He is an established industry expert on community engagement and organization, in addition to being a passionate and active member of the Professional Golfers’ Association of America (PGA).

He remains on the board of the Keohole Center for Sustainability, the Kona-Kohala Chamber of Commerce and Hawai’i Island United Way.

“Through my many years of residing on the island of Hawai`i there are very few properties that can compare to Mauna Lani.  I am extremely honored to return to this iconic resort in a leadership role and to support the vision and mission, providing the utmost experience in partnership with all departments throughout the resort,” shared Ross Birch, General Manager of Mauna Lani Golf.

“Mauna Lani’s legacy is rooted in timelessness and togetherness, representing an energetic gathering space for the next generation to learn, grow and connect,” says Sanjiv Hulugalle, Regional Vice President and General Manager of Mauna Lani. “With golf at the forefront of Mauna Lani’s past, present and future, we look forward to welcoming Ross to our ‘ohana and expanding Mauna Lani’s soul of the place to our world-glass golf facilities.” 

About Mauna Lani, Auberge Resorts Collection
Situated along the sun-drenched Kohala Coast on sacred land marked by royal fishponds, natural lava plains, lush tropical gardens and alluring beaches, Mauna Lani-- meaning “mountain reaching heaven”-- is an inspiring spiritual haven defining a new era of experiential luxury on the Island of Hawaii. Among Travel + Leisure’s Top 500 Hotels in the World as well as Top 15 Beach Resorts in the U.S., Mauna Lani underwent a complete reimagination in January of 2020. Contemporary accommodations, oceanfront dining at CanoeHouse, three distinct pools, a signature spa and wellness haven including an on-site goop store, Kainalu sports and Living Culture programs, and an interactive Holoholo Kids Crew set the tone for enriching and transformational experiences. For more information on Mauna Lani, Auberge Resorts Collection please visit