Industry News

Inaugural Lohla Sport Tournament of Club Champions with Annika Sorenstam a rousing success

(LOS ANGELES, Calif.) – The first annual LOHLA SPORT Tournament of Club Champions featuring golf legend Annika Sorenstam last week at Sherwood Country Club in Thousand Oaks, California was a rousing success.

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The competition was between current gross ladies’ club champions representing golf and country clubs which carry LOHLA SPORT, the premium ladies’ golf-lifestyle apparel brand.  The tournament winner was Karen Dougherty from Blackhawk Country Club (Danville, CA), followed by Dena Levy from Las Posas Country Club and Carolyn Cusick from Sherwood Country Club, both in Southern California.

As LOHLA SPORT’s global ambassador, Annika welcomed players during an opening reception at the company’s showroom and warehouse, offered swing tips on the driving range during player warm-ups and presented trophies and awards.  She also participated in a fireside chat alongside John O’Hurley, the actor who played the recurring J. Peterman on “Seinfeld” and is husband to LOHLA SPORT Founder and CEO Lisa O’Hurley.

“I love the concept of this event.  Every lady here is already a champion, so it’s nice to see them make new friends while sharing in a day of competition,” says Annika.  “Golf is a feel-good game with social and health benefits that are second to none, especially when you’re looking great and feeling confident wearing LOHLA SPORT.”

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Prizes and giveaways included Kendra Scott jewelry, Duca Del Cosma golf shoes, REVO sunglasses, a Sacks Parente fitting and putter, Beverly Hills MD skincare and yoga gifts.  Official club partner XXIO sampled its line and hosted a straightest drive competition on LOHLA SPORT’s golf simulator.  The event’s official charitable arm, Read on Sonoma, presented the ladies with a fun skins game.  Activities concluded with a golf fashion show by the Sherwood Lady Golf Ambassadors.

"Our Tournament of Champions is the first of its kind in golf,” says Lisa O’Hurley.  “The camaraderie and competition among the best lady golfers from many of the best clubs across America created so many fun memories and everyone rightfully felt like the champions they are.”

The ideal tournament setting, Sherwood Country Club boasts an 18-hole, championship golf course designed by Jack Nicklaus and a magnificent Georgian architecture clubhouse.  It hosted the PGA TOUR-recognized World Challenge, hosted by Tiger Woods, from 2000 to 2013; the Shark Shootout; and the Showdown at Sherwood, the first-ever primetime live golf match between Tiger Woods and David Duval. Most recently, Sherwood hosted the Champions Tour’s Powershares QQQ Championship and the PGA TOUR’s ZOZO World Championship.

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The new tournament expresses appreciation for the more than 250 fine golf shops experiencing outstanding sales of LOHLA SPORT tops, bottoms, skorts, outerwear and accessories which seamlessly transition from the course to the office and social settings.

LOHLA SPORT debuted in January 2021 debut with styles revered for their European designs with L.A. flair, is colorful and” resort sporty.”  Available in XXS to XXL, cuts are flattering yet not overtly sexy, made of fine-quality fabrics sourced worldwide and optimize athletic movements.

The brand’s ‘comfortable-chic, made-for-play aesthetic has attracted a massive following in creating a “Golfleisure” movement akin to Lululemon’s “Athleisure” craze.

Especially popular staple styles include the universal The Very Pant, a four-pocket bottom with four-way stretch.  The Golf Fitness Pull-On Pant is worn stand-alone (akin to a workout tight) or under skorts in the fall for added warmth and décor, and is purposely thicker, becoming the perfect golf-yoga pant. 

ESPN, Forbes, Golf Digest, GOLF Magazine, Golfweek, NBC Sports and others praised the brand’s refreshing looks as well as designers O’Hurley and London-based Paul Rees, formerly of Burberry and Aquascutum fame. 

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Based in Los Angeles, LOHLA SPORT is a premier ladies’ golf-lifestyle apparel brand captivating the golf, country club and resort market.  Debuted in January 2021, its impeccable sense of style features colorful, on-trend European designs with Los Angeles flair.  The brainchild of recognized fashionista and longtime Golf Channel and GOLFINO executive Lisa O’Hurley, LOHLA SPORT boasts a classy and playful lineup of tops, bottoms, skorts, outwear and accessories in coordinated collections online.  In 250-plus exclusive golf shops across America, outfits confidently transition from the course to the office to socializing with friends and family.  Especially popular are its signature “Golf Fitness Pull-on Pant” and “The Very Pant,” a play on “Seinfeld” in which O’Hurley’s husband, actor John O’Hurley, starred as the fictional character J. Peterman.

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Rich Katz