Industry News

Industry Notes: Tuesday, December 6, 2022

Empower sponsors Davis Riley for 2022-23 season

Announced: By Empower, its sponsorship of Davis Riley, 25, who is beginning his second year on the PGA Tour. Riley’s partnership will include engagement and social opportunities with Empower clients and partners, and the Empower logo will appear on Riley’s shirt throughout the PGA Tour season. Riley has two Korn Ferry Tour victories (both in 2020) and he qualified for the FedEx Cup Playoffs in his 2021-22 rookie season.

Announced: By The Annika Foundation, the establishment of the Annika Development Program at Old Barnwell, a private golf club in Aiken, South Carolina. Each year, four young women from the Carolinas or Georgia will be selected to participate in the program that provides access to Old Barnwell’s golf amenities and the program for three years, housing for the first year of the program, a $10,000 stipend each year to help cover tournament fees and associated travel expenses, access to the professional networks of Old Barnwell members and staff, and mentorship from Sorenstam. Applications for the first class are now being accepted through Jan. 15. 

Introduced: By TaylorMade Golf, the SelectFit Kit, a custom fitting system, which has adjustment sleeves that give fitters the ability to fit a golfer from 3 degrees upright to 3 degrees flat and 2 degrees strong to 2 degrees weak on the same head. The two lie adjustment sleeves and one loft adjustment sleeve create more adjustability options in this new system.