Industry News

Outlyr elevates executives across its portfolio

Longtime head of accounting and human resources Deanna Rainear promoted to vice president, finance and administration; Kyle Draper, Annye DeGrand Fox and Lenny Francoeur promoted to senior vice president

GREENWICH, Conn., Dec. 6, 2022 – Global sports and entertainment agency Outlyr announced today the promotion of several executives across its portfolio of events and offices throughout the United States.

Headlining the list of promotions is longtime Outlyr executive Deanna Rainear, who has been elevated to Vice President of Finance and Administration. Rainear, based in Outlyr’s Atlantic City office, has managed the company’s accounting and human resources functions since 2019, including guiding the company and its employees through Outlyr’s company rebrand in early 2021.

Outlyr also has promoted a collection of leaders from the agency’s, event services, sponsorship sales and consulting, marketing, creative services and communications divisions, including:

Senior Vice President: Kyle DraperAnnye DeGrand FoxLenny Francoeur
Vice President: James ClarkJeremy FriedmanTaylor GleghornWendy Traschen, David Tucker
Director: Andrea VoccolaKristi Wyman
Manager: Lakyn MorenCameron Wing

“Outlyr prides itself on delivering experiences that stand out across our entire portfolio of businesses, and we cannot execute these without a best-in-class staff who embodies our culture of teamwork and collaboration,” said Tim Erensen, managing partner for Outlyr. “We’re excited to elevate these team members across our divisions and congratulate each of them for their outstanding work in making Outlyr a leader in the sports industry.” 

“Since joining Outlyr as partner in 2020, both Tim and I share the same vision – whether it is a large-scale event or an intimate brand experience – in being different and standing out above the rest,” said Andy Bush, partner at Outlyr. “Across our 12 offices throughout the United States, our teams exemplify and embody this vision, and we’re proud to elevate and recognize our teammates for their tremendous contributions to our agency on a daily basis.” 

Outlyr is a global event management, sponsorship consulting and activation agency that specializes in the development and execution of engaging events experiences for brands. The agency creates strategic marketing platforms by leveraging its experiences in event management, partnership marketing and customer engagement to enhance affinity for its clients. Outlyr manages a portfolio of 10 professional golf tournaments as well as a number of sporting, hospitality and lifestyle events and manages the sponsorship portfolio for several blue-chip clients.

For additional information on Outlyr, visit

Media Contact:
Jeremy Friedman