Industry News

CVB creates Moore Miracles for the Holidays campaign to assist local businesses

Moore County power outage impacts local businesses during busy holiday season

SOUTHERN PINES, NC (DECEMBER 8, 2022) – The recent power outages in Moore County, NC as a result of a deliberate act to damage area substations left thousands of people and businesses in the dark for several days. In response to the crisis, the Pinehurst, Southern Pines, Aberdeen Area Convention and Visitors Bureau has launched a special website featuring links to local businesses, so people can purchase gift cards, or plan to visit the area and support local businesses during the holiday season. The website provides links to area shops, restaurants and hotels that lost business during the critical holiday buying season.

“For many of our local businesses, the holiday season is their most profitable part of their year and a loss of several days of revenue is a huge blow to them,” said Phil Werz, president and CEO of the Pinehurst, Southern Pines, Aberdeen Area Convention and Visitors Bureau (CVB). “We encourage people to go to the website, buy a gift card, or several, and support our local businesses that need the cash flow now. Better yet, plan a visit to Moore County and support our local businesses by shopping, dining and staying overnight.”

The website can be found at

A 75-thousand dollar reward has been offered for details leading to the arrest and conviction of the person or persons responsible for sabotage of the two electricity substations that led to the massive power outage in Moore County that impacted more than 45,000 people.

The Pinehurst Southern Pines Aberdeen Convention & Visitors Bureau
The Convention & Visitors Bureau (CVB) is the economic development agency responsible for travel and tourism promotion, product development, and visitor services for Moore County, NC. The CVB devises strategies to enhance the County’s tourism brand value and product to accommodate the next generation of visitors, thereby stimulating the local economy and enhancing the quality of life for residents and visitors alike. In 2021, Moore County ranked as the tenth largest tourism economy in North Carolina, generating $673 million annually in visitor spending, which supports the second largest employment sector in the county.

Contact: Phil Werz, President & CEO, 910.692.3330 x-234