Industry News

Capstone Hospitality partners with Smoke Rise Country Club

(JACKSONVILLE, F.L.) – Smoke Rise Country Club has partnered with private club membership experts Capstone Hospitality to drive the Tucker, GA club’s growth strategy. 

Leaning on more than a decade of experience helping private clubs substantially grow their membership base, Capstone has executed a full analysis of Smoke Rise CC’s facilities and membership strategies and created an in-depth plan that addresses its unique goals and needs. 

Smoke Rise is currently undergoing a million-dollar capital reinvestment which has upgraded many of the amenities at the club. Beyond the 18 holes of golf, SRCC’s dedicated Tennis and Pool facility offers something for every member of the family. 

“The Atlanta Metro is scattered with excellent golf and country club offerings, but Smoke Rise stands out as a phenomenal option beyond the golf, thanks to fantastic family amenities,” says Brian Friederichs, Founder and CEO of Capstone Hospitality. “Our team has the tools to invigorate membership growth to ensure it receives the consideration that is deserved.” 

Capstone’s talented team works with clubs and organizations across North America, bringing each a customized sales plan, renewed energy and competitive spirit. The goal is simple – drive membership growth and set clubs up for long-term success. On average, client clubs enjoy a 407% increase in memberships sold after one year of partnering with Capstone. 

The company has partnered with over 70 private clubs in the golf, tennis, resort, boating, and social spaces, helping them experience tremendous growth and financial stability through their proven methods and cutting-edge technologies. The high-profile and respected brands that have benefited from Capstone Hospitality’s services include Nemacolin Resort, The Biltmore, The Golf Club of Amelia Island, Concert Golf Partners, Hawks Ridge Golf Club, Pensacola Country Club, and Waynesville Inn and Golf Club, among many others. 

To learn more, please visit, call 904-853-6609 or email Follow on social via Instagram and Facebook. 

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About Capstone Hospitality 

Capstone Hospitality was founded by former professional golfer Brian Friederichs in 2009. It seamlessly partners with private clubs to implement an innovative and proven method for driving membership sales. The company has gained valuable industry knowledge in a diverse range of markets while working with private clubs across North America. Its comprehensive experience allows staff to deeply understand membership sales and private club needs, bringing a wealth of industry knowledge and using it to customize membership marketing and sales plans for clubs of all sizes. They offer multiple services to develop and drive sales 

Capstone’s industry-leading sales team is primarily made up of individuals who come from the world of golf, including former players on the PGA Tour, other professional circuits or collegiate programs. 

To learn more, please visit

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Austin Zehel 
Buffalo Agency