The Golf Datatech Retail Market Share Reports covering US sales through the month of November and total 2022 for Balls, Irons, Woods are now available by going to www.gdtreports.com.
In November 2022, every product category was down vs. same period ’21, with total sales -11.0%, with wedges (-3.1%), balls (-3.3%) and gloves (-4.9%) the best performing categories.
On a YTD dollar basis, sales of gloves (+6.5%), balls (+3.6%) and wedges (+3.1%) are all higher than in 2021, while woods are down most significantly (-8.5%)
On a positive note, while total equipment sales are down 2.7% vs. last year, sales remain 40.1% ahead of pre-pandemic levels and all categories are up between 25% (Shoes) and 61% (Bags).
On the latest equipment sales numbers, Golf Datatech co-founder, John Krzynowek, commented, “While 2022 sales won’t eclipse the all-time highs set in 2021, total golf equipment heads into the last month of the year in much better place than most would have expected early in the year. Even in the face of high inflation and life returning back toward the semblance of normalcy post Covid, golf equipment sales remained healthy for most of the year, although we’ve seen a definite softening in consumer demand as the 2022 golf season comes to a close”.
Total US November 2022 Market (On-Off Course)
On-Off Course November ’22 vs ’21: Dollars -11.0%
On-Off Course November ’22 vs ’19: Dollars +46.0%
On-Off Course YTD ’22 vs ’21: Dollars -2.7%
On-Off Course YTD ’22 vs ’19: Dollars +40.1%
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Jules Appleby | Marketing Consultant
Tel 07968 508856