Industry News

AGM Product Preview Reception returns with a sneak peek at new, emerging and established brands on the eve of the PGA Show

Gain an insider’s advantage with an advance look at the newest products to be debuted before the opening of the PGA Show

Phoenix, AZ – The AGM Product Preview Reception takes place on Tuesday, January 24, 2023, from 5:00 pm – 7:00 pm at the Orange County Convention Center in Orlando, FL in Hall A – Lower-Level Atrium. This is a FREE event to attend.

At the reception, over cocktails, you’ll have an opportunity to preview dozens of product lines and network with many of the Association of Golf Merchandisers’ Vendor Partners who will be exhibiting on the PGA Show floor – before the show floor opens. 


Participating vendors will display a sampling of their products on 6’ tables. PGA Show registered attendees can mix and mingle with colleagues and vendors while also getting a first look at many of the newest items to debut at the 2023 PGA Show. Attendees and AGM Vendor Partners will both have an opportunity to fill empty appointment slots and determine who to visit in greater detail once the PGA Show officially opens the following day.

According to Katherine Way, Founder/Designer, Katherine Way Collection, “The AGM event is always fun and we look forward to attending every year. We received many orders directly off the event [in 2022.]”

In the past, this event has drawn 400 or more attendees. It provides AGM Vendor Partners an opportunity to network with many of the top retailers in the country. Buyers and PGA Golf Professionals discover new brands, connect with current favorites, and discover upcoming trends, emerging brands and the hottest new lines in golf.

“It's nice to see new vendors in a more casual relaxed atmosphere,” Lisa Metzger, from Stonebridge Country Club in Naples, FL remarks. “The show can be overwhelming, and the Product Preview Reception is more relaxed. It gets you ready and excited for the next day! Plus, it puts a few vendors on your radar that you'll definitely want to go see.” 

PGA Members will receive 2 “Other” PDR Credits for attending the AGM Product Preview Reception. 

Register for this complimentary event online at

More than 60 AGM Vendor Partners have already committed to participate. These include: 2UNDR, 4U Designs, 7Diamonds, Ahead, Alero Sport, Anatomie, Barr Display, Birdie Balou, Buca Belts, Cabana Life, Columbia (OCS Apparel), Donald Ross, Dormie Workshop, Drinktanks, Duca del Cosma, Dunning, ECCO, Elastic by Emerald, Fia Green California, Flag and Anthem, Fury Athletix, Global Golf Post, GN Collection, Golf Datatech, Golf Genius, Hot Girls Pearls, IBKUL, Imperial, Inward Half, Katherine Way, Kinona, LinkSoul, Lisi Lerch, Live Forever Golf, Oars + Alps, PRG Americas, Redvanly, RevShopp, Robert Graham, San Soleil, Sauce Golf, ShotScope, SIC Cups, Signs by the Sea, SParms, St. Andrews Products, Stay-Puts, Sterling Cut Glass, STIX Golf, Sunday Golf, SWET TAILOR, Swing Control, Swing Juice, TASC, Tee Commerce, Vintage Coin Concepts, Waggle Golf, Wallaroo, YRI Custom Designs

For vendors who have a booth at the PGA Show and would like to learn more on how to become an exhibitor at the AGM Product Preview Reception, contact Jennifer Morton, Director of Marketing and Sales for the AGM, at or call 916-871-2709.

The AGM Product Preview Reception takes place at the conclusion of the AGM’s Retail Conference which will be held earlier that day at the Orange County Convention Center. Educational sessions throughout the day will focus on impactful, trending topics in golf, including seminars presented on leadership, how to define and manage burnout, employee retention, retail trends and more. For more information on the AGM Retail Conference, visit

PGA Members will receive 6 REQUIRED PDR Credits for attending the AGM’s Retail Conference on Tuesday, January 24, 2023. 

The AGM would like to give special thanks to our premier vendor partners whose support directly funds the AGM’s mission to “Enhance Relationships. Elevate Retail. Educate Always.” These partners include PGA Golf Exhibitions, Elastic by Emerald, Barr Display, Golf Genius, RepSpark, Winning Ticket, 4U Designs, 7Diamonds, Ahead, Atlanta Market by AmericasMart, Bearfish Sports Marketing, Donald Ross Sportswear, Dormie Workshop, Duca del Cosma, Dunning, Fia Green California, Flag & Anthem, FootJoy, Fury Athletix, GN Collection, JDX, Las Vegas Market, Management One, Oars + Alps, PING, SKONI, SParms, Stix, Subtle Patriot, SWET TAILOR, TASC, and Tee Commerce. 

Visit the Association of Golf Merchandisers at the PGA Show in Booth #4961.

The PGA Show, organized by the PGA of America and PGA Golf Exhibitions, will reunite the golf industry for the 70th edition of golf’s longest running and largest global business gathering. Thousands of attending PGA Professionals, golf leaders, industry executives and retailers from around the world will source new products from some 800 golf and lifestyle brands while attending high-level industry presentations, participating in education and career workshops, and connecting in person with peers and golf leaders to drive continued growth of the sport and the business of golf.

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About the AGM
The Association of Golf Merchandisers (AGM) is an international, professional association consisting of more than 800 buyer members and over 180 vendor partners all dedicated to strengthening the golf merchandising industry. These members, both the Merchandisers and the Vendor Partners, are among the best and most recognized in the golf industry. 


In short, we help make golf buyers better buyers by focusing our educational content on key metrics, visual merchandising, promotions, and buying strategies. We work to break down the barriers between vendor partners and golf retail buyers so that "both sides of the table" are more profitable.

Visit for more information.

For more information on the AGM Retail Conference, to be held on Tuesday, January 24, 2023, in Orlando, FL, visit:

About PGA Golf Exhibitions
The PGA Show, PGA Buying & Education Summit and PGA Show Connects are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Regional PGA Show Buying & Education Summits and the PGA Show Connects digital platform connect the industry year-round and drive business leading up to the annual PGA Show. Learn more at and follow us on Twitter, Instagram and Facebook.

About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of nearly 28,000 PGA Professionals who work daily to grow interest and inclusion in the game of golf. For more information about the PGA of America, visit and follow us on Twitter, Instagram and Facebook.

Media Contacts:
AGM: Jennifer Morton, AGM Director of Marketing & Sales, (916) 871-2709, 
PGA Show: Sherry Major, (716) 662-3855,