Industry News

Industry Notes: Wednesday, January 11, 2023

Ogio signs influencer Peter Finch as brand ambassador; Biion Footwear announces plans to exhibit at PGA Show; NCAA expands Division I Women's Golf Championships

Announced: By Biion Footwear, plans to exhibit at the 2023 PGA Show, Jan. 24-27, in Orlando, Florida. The Canadian-based footwear company will showcase its new oxford designs, an all-new trainer and a performance golf Chelsea boot.

Announced: By Keswick Hall, that the Charlottesville, Virginia, resort is offering a private club experience via its exclusive Keswick Club, including unlimited privileges for golf members to play Full Cry, the property’s Pete Dye-designed course.

Announced: By Blue Tees Golf, the upcoming launch of its new golf technology, which will include a GPS speaker equipped with technology that will empower the golfer on and off the course, a fully functioning GPS handheld unit, and a mobile app that will give a golfer unprecedented access to data.

Announced: By Ogio, the signing of YouTube and media influencer Peter Finch as a golf brand ambassador. Finch, who has over 500,000 YouTube subscribers and another 369,000 across other social media platforms, will help promote the launch of the brand’s 2023 range that includes new travel covers and golf bag, and will be available Jan. 21 and Feb. 15, respectively.

Approved: By the NCAA Division I Competition Oversight Committee, increasing the field for the finals site of the Division I Women's Golf Championships to 156 players in 2023. This adjustment results in a net increase of 12 official travel party members for women's golf. The number of teams at the finals site increased from 27 to 30, while the number of individual participants at the finals site would decrease from 12 to six.

Scheduled: By NBC Sports, more than 30 hours of live coverage of the PGA Tour's Sony Open in Hawaii and the DP World Tour’s Hero Cup across NBC, Golf Channel and Peacock. Live coverage of the Sony Open begins Thursday in primetime at 7 p.m. ET on Golf Channel and Peacock. Coverage of the Hero Cup will air on Golf Channel, beginning at 2 a.m. ET on Friday. (See complete broadcast schedule below in Tuning In).