Industry News

GolfForever to exhibit at PGA Merchandise Show, booth #2681

Justin Leonard appearance, showcase of digital and physical products to highlight golf fitness attractions

Aspen, Colorado — GOLFFOREVER, the industry-leading at-home golf fitness training system that helps golfers play without limits, will kick off the year by exhibiting at the golf industry’s largest business event, the 70th Annual PGA Merchandise Show at Orlando, Florida’s Orange County Convention Center, Jan. 25 – 27.

The GOLFFOREVER team, still riding the momentum of a huge year of growth in 2022, will use their 20’ x 20’ expo space in booth #2681 to demonstrate and showcase their signature products, the GOLFFOREVER Swing Trainer and the GOLFFOREVER mobile app. Visitors to the booth will also see GOLFFOREVER’S retail and green grass point of sale displays as well as its unprecedented GOLFFOREVER Warmup Station, which will be used in retail hitting bays and a growing number of golf clubs and courses across the country.

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“The PGA Merchandise Show represents an exciting opportunity to reconnect with valued partners and create new relationships with golf business leaders. We’re looking forward to sharing GOLFFOREVER’s vision of playing the game without limits at the industry’s biggest event of the year,” says Vice President of Communication and Strategic Partnerships Jon Levy. “Last year was a breakout year for us with immense growth and extraordinary partnerships, and we’re just as excited about the announcements we have coming in 2023.”

PGA Show attendees will have the opportunity to see GOLFFOREVER Founder Dr. Jeremy James and 1997 Open Championship winner Justin Leonard share their insights at a symposium presented by golf instruction business experts, Proponent Group, called “Speed Training Starts with Your Body.” The roundtable take place at 9 a.m. Thursday, Jan. 26 in Meeting Room W304. Afterward, Leonard, one of the original contributors of GOLFFOREVER, will make an appearance in GOLFFOREVER’s booth #2681.

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Over the past several months, GOLFFOREVER has brought on reigning Masters champion Scottie Scheffler and PGA Tour Player of the Year as an official brand ambassador, and made a significant impact on tour with more than 100 PGA Tour, PGA Tour Champions and LPGA Tour pros using its Training System. Taco Bell CEO and longtime golf industry titan Mark King was also welcomed to the GOLFFOREVER Advisory Board while the brand established partnerships with influential golf industry organizations such as Invited (formerly ClubCorp), Folds of Honor, and the Veteran Golfers Association, and opened retail distribution in Dick’s Sporting Goods, Golf Galaxy, PGA Tour Superstore and green grass locations nationwide.

GOLFFOREVER also brought on Dr. Troy Van Biezen, physical trainer to Scheffler, Ryan Palmer, Zach Johnson, Jordan Spieth and a host of top professional athletes, as its new director of strategic initiatives. Van Biezen, a Golf Digest Top 50 Golf Fitness Trainer, is a performance coach with more than 20 years’ experience on the PGA Tour and the owner of ChiroSport Specialists of Dallas.

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Driven by personalized exercise and warmup routines in the 4.8 App Store-rated GOLFFOREVER app, the GOLFFOREVER Swing Trainer launched at the 2022 PGA Show and quickly contributed to the brand’s meteoric rise. It is used religiously by Scheffler and was a key part of his daily training during his four-win Player of the Year Season and victory at the Masters. Highlighted by its asymmetrical resistance training bar that can be anchored easily at home, the gym or the course, the Swing Trainer’s interchangeability to additionally create premium resistance bands with handles and a D3 swing weight-optimized heavy warmup club gives it three unique uses that provide a direct benefit to strength and mobility in your golf swing.

For more information, visit, or make an appointment to see the GOLFFOREVER team by contacting


GOLFFOREVER is a comprehensive, smart at-home training system that takes a science-based approach to maximizing golfers’ performance by improving flexibility, core strength, balance and rotational power. The first golf-specific home training program to embrace the approach of home exercise equipment paired with streaming instruction, GOLFFOREVER takes it one step further by customizing each golfer’s exercise routines just for them, based on a proprietary strength and flexibility test users take when starting. The result is a product and program that is safe and highly effective for any golfer. With exercise routines designed by some of the top PGA Tour trainers and orthopedic experts in the U.S., GOLFFOREVER users can expect to swing and perform their best – with a pain-free body – for as long as they play the game. It is used by more than 100 PGA Tour and LPGA Tour players, and thousands of everyday golfers alike. Founded in Aspen, Colorado in 2019 by Dr. Jeremy James, a leading specialist in chronic back pain and co-author of the Younger Next Year Back Book, GOLFFOREVER is the ideal companion to expert golf instruction. For more information go to or download the new mobile application on the Apple Store for IOS or Google Play for Android.

Media Contacts:
Kevin Frisch PR
Carl Mickelson
(512) 797-2673

Kevin Frisch
(989) 614-0241

Jon Levy
VP, Communications & Strategic Partnerships
(480) 227-4248

Stacy Borkowski
VP, Sales
(703) 606-4645