NOVI, MI – Galway Bay, one of golf’s leading rainwear brands, will enter the retail market space through digital commerce platform RepSpark. Galway Bay’s award-winning custom rainwear continues to succeed within the outerwear genre, and the timing is ideal to expand as a new line of product will be introduced throughout 2023 in addition to seasonal drops of the current collection.
Galway Bay has grown steadily over the past decade, filling a need with its proprietary waterproof technology rainwear in jackets, vests, and tailored rain pants and selling them directly to consumers through the website. More recently, they have included layering pieces into the collection, a new quarter zip pullover, base layer crewneck and bottoms. Employing RepSpark's platform will provide additional avenues to reach golfers through new relationships with shops and in retail markets beyond the sport. The software drives brands to connect and collaborate with their buyers to place orders.
“Through the years, Galway Bay has quietly grown into one of the most trusted and preferred rainwear brands in golf with a proven commitment to the finest lightweight waterproof construction with thoughtful design and ultimate comfort,” says CEO Bryan Finnerty. “With RepSpark we take the steps beyond word-of-mouth marketing and extreme brand loyalty and present this wildly underrated apparel brand to a whole new landscape of customers. Galway Bay’s future is exciting, and the innovation has just begun.”
The Galway Bay team is also partnering with green grass locations this year outside of RepSpark. The brand team aims to make customer accessibility as easy as possible throughout the marketplace.
All Galway Bay fabrics are designed to breathe easy, releasing excess body heat and reducing sweat so golfers can swing and move freely. The result is comfort, mobility, and function, regardless of the weather.
Galway Bay outerwear is live now on RepSpark. To learn more about Galway Bay’s innovative line of rainwear, visit www.GalwayBayGolf.com.
About Galway Bay
For more than a decade Galway Bay premium rainwear has had an endless pursuit to create the most waterproof, breathable, comfortable, lightweight, and functional jackets and pants on the market. Galway Bay is the first rainwear brand to offer rain pants designed to fit like regular pants, with exact waist and inseam sizes. Galway Bay’s bi-component technology, called Hydro-Flex 32, is a proprietary, three-layer 100 percent waterproof fabric that is constructed with a hydrophilic interior to pull moisture away from the skin and transfer it to the outer layer. With new innovations in each line, Galway Bay has been awarded Best Rain Gear by MyGolfSpy and named on Golf Digest’s Editor's Choice list.
RepSpark is the leading provider of digital solutions for B2B wholesale commerce. Designed to be personalized, intuitive, and powerfully intelligent, RepSpark’s platform drives brands to connect and collaborate with their buyers to place orders, create digital line sheets and analyze key data 24/7. RepSpark brands leverage technology to drive sales growth and better serve their retailers. Founded in 2007, RepSpark is headquartered in Anaheim, CA. To join RepSpark Community, create an account at app.repspark.com, and for more information, visit www.repspark.com
Kevin Frisch PR