Industry News

Industry Notes: January 16, 2023

The Apogee Club names Colin Burns as COO; PGA Tour announces 2023 Player Advisory Council; TaylorMade signs Nelly Korda

Announced: By Pepsi Little People’s, that Applebee’s will sponsor the parent-child tournament, closest to the pin contest and other associated contests tied to the 50th Pepsi Little People’s Golf Championships, June 18-21 in Quincy, Illinois.

Announced: By Scratch Stick, the company will exhibit its multifunctional training aid at the 2023 PGA Show, Jan. 24-27, in Orlando, Florida. Scratch Stick's primary function enables golfers to align full swing and short game shots on the range.

Signed: By TaylorMade Golf, Nelly Korda to a multiyear agreement. Korda is No. 2 on the Rolex Women’s World Golf Rankings and an eight-time winner on the LPGA. Korda will play a full bag of TaylorMade equipment and TP5 golf ball. The partnership begins at this week’s Diamond Resorts Tournament of Champions at Lake Nona. Last week, Korda announced she had signed an endorsement agreement with Nike to wear its apparel.

Introduced: By Titleist, its new TSR2 and TSR3 hybrids, the latest additions to the TSR metalwood family. The TSR2 hybrid is reported to be designed for forgiving speed and performance, while the TSR3 hybrid offers precision and workability. The hybrids will be available for fittings and presale on Feb. 2 and in golf shops worldwide beginning Feb. 23. They will retail for $299.

Named: By The Apogee Club, Colin Burns as chief operating officer for the new private facility in Hobe Sound, Florida. Burns, previously the general manager at Winged Foot Golf Club, will direct the planning, implementation and management of the 1,200-acre facility that will include three signature golf courses, two clubhouses, a technologically advanced performance center, 360-degree practice area and 40 club-owned villas for overnight stays by members and guests.

Announced: By the PGA Tour, the 16-member Player Advisory Council for 2023. The PAC advises and consults with the PGA Tour Policy Board (Board of Directors) and Commissioner Jay Monahan on issues affecting the Tour. The council includes Ryan Armour, Sam Burns, Corey Conners, Rickie Fowler, Brice Garnett, Brian Harman, Max Homa, Mackenzie Hughes, Shane Lowry, Maverick McNealy, Keith Mitchell, Henrik Norlander, Scottie Scheffler, Adam Scott, Kevin Streelman, Will Zalatoris.