Industry News

Industry Notes: Tuesday, January 17, 2023

TaylorMade makes investment in PopStroke; Davis Love III named U.S. Ryder Cup Vice Captain; Swing Control launches new collection

Introduced: By Swing Control, its FW23 Collection, a performance-based golf and lifestyle apparel line. Each piece uses luxe high-tech fabrics and is rendered in rich fall tones, and the line features a blend of geometric prints, moody fall florals and classic plaids reimagined in more modern iterations.

Signed: By Newtimes Group, Tom Hoge, currently No. 30 in the Official World Golf Rankings, to represent Ashworth Golf as it returns to the U.S. market. Hoge will be outfitted in Ashworth Golf apparel when competing on the PGA Tour and other professional events around the world.

Named: By U.S. Ryder Cup Captain Zach Johnson, Davis Love III as a Vice Captain for this year's Ryder Cup Matches, Sept. 29-Oct. 1 at Marco Simone Golf and Country Club in Rome, Italy. Johnson previously appointed former Ryder Cup Captain Steve Stricker as a Vice Captain. Love played in six Ryder Cups and is a two-time Ryder Cup Captain (2012 and 2016). He also served as a Vice Captain in 2010, 2018 and 2021.

Announced: By NBC Sports, it will present a record nearly 450 hours of live women's professional golf across NBC, Golf Channel, USA Network, Peacock and NBC Sports digital platforms in 2023. The schedule features coverage of all 35 LPGA events, including the five major championships and Solheim Cup. Also, the U.S. Women's Open third- and final-round coverage from Pebble Beach Golf Links, July 8-9, will air live in primetime on NBC for the first time.

Announced: By TaylorMade Golf Company, a material investment in PopStroke, a cutting-edge putting and casual dining concept that merges a technologically advanced competitive golf environment with food and beverage. TaylorMade joins an ownership team that includes PopStroke Entertainment Group and Tiger Woods. Each PopStroke venue will be outfitted with special edition TaylorMade golf balls for patrons to use on the putting course and take home as a keepsake. In addition, premium TaylorMade rental putters will be available.