Industry News

Industry Notes: Wednesday, January 18, 2023

Titleist introduces 2023 Pro V1 and Pro V1x golf balls; TaylorMade expands deal with Brooke Henderson; CBS Sports readies for 2023 coverage

Announced: By CertiFresh Cigar, the company will showcase its expanded accessories line and new packaging at the PGA Show, Jan. 25-27 in Orlando, Florida.

Announced: By Piza Golf, that founder Agustin Piza and golf course architecture partner Brandel Chamblee are ranked fifth on Golf Inc.’s 2023 Visionaries list. 

Announced: By Piza Golf, that founder Agustin Piza and golf course architecture partner Brandel Chamblee are ranked fifth on Golf Inc.’s 2023 Visionaries list. 

Announced: By Nassau Golf, that the company will showcase its new all-in-one Revolve Golf Bag and Crossbow Double Barrell putter along with several other products at the PGA Show, Jan. 25-27 in Orlando, Florida.

Announced: By SafePlay Golf, that the company will showcase its Monster Mat for ranges at the PGA Show, Jan. 25-27 in Orlando, Florida. The mat features a proprietary Z-Pro LSR Fiber fortified hitting surface and a shock system to eliminate hand and elbow reverberation.

Named: By the PGA of America, Stephen Szurlej as the third recipient of the Lifetime Achievement Award in Photojournalism. Szurlej will be celebrated on May 17 during the PGA Championship at Oak Hill Country Club in Rochester, New York. Szurlej, 73, served as Golf Digest’s senior staff photographer for nearly 30 years.

Introduced: By Titleist, the 2023 Titleist Pro V1 and Pro V1x. the next generation of the brand's golf balls. The balls will be available in golf shops beginning Jan. 25 and feature new high-gradient core designs that deliver lower long game spin for increased distance and a more consistent flight, while maintaining greenside control.

Reported: By SkyGolf, that the majority of competitors on the 2022 Legends Tour used SkyCaddie GPS distance measuring devices (DMDs) for their yardages, according to recently announced data. On average, SkyCaddie GPS users made up over two-thirds of the field in 2022 Legends Tour events where DMDs were permitted, totaling eight wins and 14 runner-up spots.

Announced: By NBC Sports, that the network will provide live coverage of the LPGA Tour's season-opening Hilton Grand Vacations Tournament of Champions across across NBC, GOLF Channel and Peacock. Live coverage begins Thursday, Jan. 19, at Noon ET on Golf Channel and Peacock, while NBC and Peacock to will air live final-round coverage on Sunday at 2 p.m. ET.

Announced: By TaylorMade Golf, the expansion of its partnership with LPGA Tour player Brooke Henderson, who is currently the No. 7-ranked player in the world. After signing an exclusive golf ball and glove deal in early 2022, Henderson has now agreed to a new multiyear contract and will have a full bag of TaylorMade equipment. Also, Henderson will use the brand’s staff bag and sport the TaylorMade logo on her headwear.

Announced: By Zero Friction, that its Wheel Pro Push Cart bag is one of three finalists in the 29th ING Industry Honors Awards Program in the Product Ingenuity – Accessories/Soft Goods category. The bag, which was released in 2022, is a three-in-one product that can easily transform between a carry stand bag, a push cart or be put on back of a motor cart, and weighs 10 pounds. It retails for $349.99.

Announced: By CBS Sports, that the network will kick off its 2023 "Golf on CBS" coverage with the Farmers Insurance Open, Friday-Saturday, Jan. 27-28, which will conclude with a Saturday final round. CBS and Paramount+ will air 23 PGA Tour events throughout the year with Jim Nantz anchoring the coverage and Trevor Immelman debuting as lead analyst. The broadcast team will also include Ian Baker-Finch and Frank Nobilo as analysts; Dottie Pepper, Mark Immelman and Colt Knost as on-course reporters; and Amanda Renner will provide reports and conduct interviews. Andrew Catalon also will host select CBS broadcasts.

Invited: By the PGA of America, local talent from underrepresented backgrounds to register for PGA JobMatch and be considered for a new cycle of positions that support the PGA’s 2023 major championships. Registration at PGAImpact.org through Feb. 15, 2023. Qualified applicants will interview with the PGA’s key vendors for jobs leading up to, during and after the PGA Championship at Oak Hill Country Club in Rochester, New York (May 15–21, 2023); KitchenAid Senior PGA Championship at PGA Frisco, Frisco, Texas (May 24–28, 2023); and KPMG Women’s PGA Championship at Baltusrol Golf Club, Springfield, New Jersey (June 21–25, 2023).


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