(DELRAY BEACH, Fla.) – Five color patterns of golf-specific shoelaces dominated sales in 2022 in which product shipments increased by more than 500% over a strong 2021.
Top sellers were blue-red, pink-navy, garnet-navy, black-red and blue-berry, all of which were extremely popular in shoes of PGA and LPGA Tour players as well as amateur golfers. The next five were red-navy, navy-light blue, garnet-navy, light blue-black and pink-navy.
The trend of mismatched shoes in society is also taking root in golf circles, and mismatched Whiskers laces are following suit.
“It’s crazy good how subtle color pops of laces make wardrobes extra fashionable on the golf course,” says Kyle Groth, CEO of Whiskers. “Golfers’ personalities shine through in ways which are fashionable and fun, not over-the-top obnoxious.”
Part of Whiskers’ meteoric rise in becoming a staple on golfers’ feet is the brand’s rapid adoption on the PGA, LPGA and Korn Ferry tours. During any given tournament, up to 75 players, including major winners, Ryder Cup players and superstars of all ages, sport Whiskers laces. More than 15,000 Tour rounds were played in Whiskers laces in 2022, including winners and a host of Top 10 finishers.
Golfers match Whiskers colors and patterns to their shirts, hats, belts and shoes, and re-lacing typically takes less than three minutes. The Made-in-the-U.S.A. laces are fit for classic shoes like FootJoy and athletic styles from adidas, ECCO, Nike and other brands.
Whiskers laces are sold online and in pro shops, and are unique golf tournament and outing gifts.
In addition to Whiskers’ more than 70 solid colors and patterns for golf shoes, the company designs and manufactures laces specifically for dress and casual shoes, sneakers and boots. Coordinated in style and color with trendy footwear and apparel brands, laces are crafted with ultra-durable poly-nylon tech weave and high-grade aglets, and come in multiple styles, shapes and lengths.
Founded in 2018 and based in Delray Beach, Florida, Whiskers designs, manufactures and sells premium, bespoke and on-trend shoelaces a la carte. The company, led by serial entrepreneurs and veterans of Nike and Crocs, is rallying off a growing behavior of self-expression, color pops and Made-in-the-USA preference. Disrupting the status quo of ordinary shoelaces at regular shops, drug stores, supermarkets and in new shoes, Whiskers boasts more than 70 colors and patterns for men’s and women’s sneakers, casual and dress shoes, boots and golf shoes. Made of ultra-durable poly-nylon weave with an appropriate amount of stretch, high-grade aglets withstand tough conditions and are slim wrapped to fit skinny eyelets. Retailers and online shoppers find Whiskers’ upscale, eye-catching packaging of colorful laces on sustainable, wooden spools extremely attractive. At $15 for one pair, $40 for a set of three and $60 for a set of five, Whiskers is affordable luxury. The company also manufactures socks in colors and designs matching the laces.