Seattle-based brand gears up for Orlando with new men’s, women’s polos, pants, shorts, outerwear and more
(SEATTLE) – RADMOR, the golf lifestyle brand crafting on and off-course apparel from meticulously-curated, all-natural materials, will showcase its sustainable golf apparel collections for men and women at the 2023 PGA Show Jan. 24-27 at the Orange County Convention Center in Orlando, Fla.
RADMOR’s sustainably-sourced golf clothing forgoes virgin polyester in favor of natural cellulose fibers like Peruvian Pima cotton, elastane yarns, and super-soft Tencel and recycled REPREVE to create the most environmentally minded golf apparel in the industry. It recently dropped its Fall / Winter line with a variety of new offerings in seasonally-focused color palettes celebrating the world’s greatest game. Fabrics in 2023 collections will include RADMOR’s flagship 96% ELS Cotton 4% Elastane blend, ultra-light 100% Pima – an organic Pima with recycled polyester/stretch blend – and an all-new 92% certified recycled poly/stretch blend designed for fans of synthetic fabrics.
“Last year was our first PGA Show and it was an incredibly rewarding experience,” says RADMOR Co-Founder Scott Morrison. “We’re excited to have an even bigger presence this year with a larger booth, more team members and samples from our entire line of 2023 men’s and women’s golf and lifestyle apparel.”
Adds Co-Founder Bob Conrad:
“We’ve realized that being a good citizen of the game means embracing the idea of doing more, making better choices, and in our case, being more mindful about what materials we use in our clothes. We are driven by sustainability and focused on the end game – what happens at the end of a garments life.”
To that end, RADMOR is the first brand in the golf industry to eliminate the use of virgin polyester on a garment level – unheard of in a fashion category that’s relied on this environmentally disruptive material for decades. RADMOR also limits the amount of recycled ocean polyester and recycled nylon used in all garments to less than 15% of the entire collection, instead opting for Non-GMO organic Pima cotton, certified recycled REPREVE, and Lyocell blends. As former competitive golfers who still tee it up regularly, Morrison and Conrad are also hyper-focused on performance. They’ve incorporated elements like Extended Range of Motion (EROM) underarm patterns for increased mobility.
For more information, visit www.radmorgolf.com.
PGA Show Information
In February 2021, Scott Morrison and Bob Conrad launched RADMOR. The college roommates and golf teammates at the University of Washington first discussed changing the face of golf apparel in the mid-90s, and today that vision is finally a reality. After graduating from the “U-Dub,” Conrad played golf professionally and still maintains a plus handicap. Supplying serious fashion “street cred,” Morrison was the man behind three of America’s top denim brands – Paper Denim & Cloth, 3x1 Denim and Earnest Sewn – and is widely considered a thought leader in the design world.
The dynamic duo’s passion for the harmonic convergence of fashion and performance is evident in subtle design treatments such as RADMOR’s MORE/EROM (Extended Range of Motion) underarm pattern prominently featured in golf shirts, layering pieces, and outerwear. Functional-yet-fun details like a signature “ball pocket” can also be found on outerwear, pants and shorts. RADMOR is defined by its commitment to using natural fibers and reducing our environmental impact while producing the highest quality golf apparel possible.
“RADMOR” is a playful blend of Morrison and Conrad’s last names and represents the brand’s dichotomy. Its secondary logo, “BobRad,” is a whimsical cartoon golf ball peering out of a golf hole that aims to bring the game to those who find the sport a bit too stuffy. Meanwhile, RADMOR’s “serious golf side” is reflected in its “Dead Center” ball and cup logo that appears throughout most of its collections and appeals to its green grass partners at high-end clubs and resorts.
In addition to its direct-to-consumer sales channel, RADMOR is available at a growing number of golf shops throughout the U.S. and Nordstrom stores nationwide, as well as Golf.com, Huckberry.com, TrendyGolf.com, FairwayStyles.com, Nordstrom.com and Saksfifthavenue.com. RADMOR has a concept shop in Seattle at 607 1st Avenue in Pioneer Square.