Industry News

NBC Sports Next partners with to offer unprecedented opportunities for golf travel

GolfPass integrates technology for one-stop shopping for airline flights, hotels and tee times at more than 11,000 golf courses worldwide

ORLANDO, Fla. (Feb. 2, 2023) – NBC Sports Next  today announced a new partnership with, expanding the NBC Sports tech division’s travel offerings through its GolfPass website. The collaboration will provide the golf industry’s first, end-to-end travel package booking experience that offers a simplified, one-stop online destination for golfers to book their next golf trip, including airlines, hotels and tee times at more than 11,000 golf courses worldwide.

BookSeats becomes the preferred booking engine solution for GolfPass. Visitors to the Golf Trips page on GolfPass now can see airline and hotel inventory and pricing in real-time and can search for and book a round of golf at any golf course posting tee times within the GolfNow marketplace, including renowned U.S. courses like the four courses at Walt Disney World Resort in Florida; Seaview Golf Club, coast and woodlands golf near Atlantic City; Legends Golf Resort in Myrtle Beach, S.C.; Turning Stone Resort & Casino in New York State; Bali Hai Golf Club, the only championship course on the Las Vegas Strip; Troon North Golf Club, classic desert golf in Scottsdale, Ariz.; and a host of international destinations.

“This is unprecedented for the golf industry,” said Jerramy Hainline, Senior Vice President, GolfNow. “Integrating BookSeats technology within GolfPass will allow golfers to build the elements of their next trip in one place and at the same time, eliminating all the time-consuming visits to multiple airline, hotel and golf course websites. It’s a gamechanger for the traveling golfer.”

“Golfers have historically been underserved when trying to coordinate their golf vacations,” said Joseph DeMarinis, Founder & CEO, “At we knew our technology could solve this gap in the industry, however there was only one tee time reservation system that had access to the global golf course inventory, and that was GolfNow. We are extremely excited about this partnership and the ability to unlock this feature to help simplify the booking experience for the traveling golfer.” is a technology and platform that allows users to easily and cost effectively build and book their event travel through a live marketplace of flight, accommodation, event ticket and now, golf inventory. Traditionally, the company works directly with teams, leagues and events by providing custom solutions to help their fans and customers get to their events and venues in one seamless transaction. is a 2022 alumnus of the Comcast NBCUniversal SportsTech accelerator program, which is a comprehensive approach from Comcast to partner with startups to create and elevate innovative technologies that benefit the company’s customers and communities. Through these programs, entrepreneurs have access to opportunities with mentors and key decision-leaders at the biggest brands across the Comcast portfolio.  

About NBC Sports Next 

NBC Sports Next is a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within Golf and Youth & Recreational Sports. Known for its sports technology product innovation, NBC Sports Next equips more than 30 million players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including GolfNow, the leading online tee time marketplace and provider of golf course operations technology and services; GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, coaching, tips and other benefits; SportsEngine, a youth sports club, league and team management platform; TeamUnify, swim team management services; GoMotion, sports and fitness business software solutions; TourneyMachine, tournament management solutions for youth sports. NBC Sports Next is fueled by its mission to innovate, create larger-than-life events and connect with sports fans through technology to provide the ultimate in immersive experiences.

About BookSeats simplifies the way fans travel. A Comcast NBCUniversal backed business and member of the 2022 Comcast NBCUniversal SportsTech accelerator program. takes the guesswork out of event travel by offering customers exclusive discounted rates through a live marketplace of inventory from leaders in the airline, accommodation and event tickets industries. Working directly with teams, leagues and events by providing custom solutions to help their fans get to their events and venues in one seamless transaction. provides properties with an enhanced fan experience, additional revenue opportunities and aids in learning consumer buying behavior with cleansed data.

Dan Higgins
NBC Sports Next