Industry News

Industry Notes: Thursday, March 2, 2023

FootJoy introduces 2 golf shoes; USGA tabs Mark Newell, Courtney Myhrum as 2023 World Amateur Team captains

Bonfit America Inc.: Introduces Play Nine, a card game founded on the principles of golf. The game is available at golf specialty stores, including PGA Tour Superstore and Golf Galaxy, as well as at Dick’s Sporting Goods, Amazon and Walmart. It retails for $18.99 and includes 108 cards, golf pencil and 150-sheet scorecard.

United States Golf Association: Names past USGA President Mark Newell and USGA Executive Committee member Courtney Myhrum as captains of the men’s and women’s USA Teams, respectively, for the 2023 World Amateur Team Championships. The 33rd men’s championship will be held Oct. 18-21, followed by the 30th women’s championship Oct. 25-28, at Abu Dhabi Golf Club's National Course in Abu Dhabi, United Arab Emirates. 

FootJoy: Introduces the HyperFlex and HyperFlex Carbon golf shoes. The HyperFlex features an OptiFlex outsole design that promotes stability for the golf swing and flexibility for walking comfort. The new HyperFlex Carbon features a molded carbon fiber power plate that delivers Tour-level stability and performance, and offers additional underfoot cushioning with an OrthoLite Impressions FitBed. The HyperFlex retails for $175 (Laced) and $210 (BOA); the HyperFlex Carbon retails for $220 (Laced) and $250 (BOA).

United States Golf Association: Launches the U.S. National Development Program to identify, train, develop, fund and support the nation’s most promising junior players. The program’s elite juniors, amateurs and young professionals will be invited to join one of three national teams with dedicated staff and resources and compete internationally for the U.S. Starting in 2023, the program will fund 50 juniors, and it aims to fun 1,000 juniors by 2027.

Invited: Partners with three-time APGA Tour winner Marcus Byrd. Through the partnership, Byrd will have access to 21 courses throughout the Atlanta area and more than 208 courses nationwide. He will be an ambassador of Invited’s Gateway Club, a program designed to provide a diverse group of standout golfers from First Tee Chapters in Atlanta, Dallas, Ft. Worth and Houston with complimentary memberships to Invited clubs.