ORLANDO – The Hurricane Junior Golf Tour (HJGT) and BioSteel Sports Nutrition Inc. (BioSteel) announced a new multi-year partnership naming BioSteel the Official Hydration Partner of The Hurricane Junior Golf Tour.
The partnership debuts in April 2023 at the HJGT Disney Lake Buena Vista Junior Open, one of the tour’s more prominent junior golf events of the season. BioSteel is the presenting sponsor of the tournament in Orlando, FL, which fields 100+ junior golfers each year.
The new partnership will provide the BioSteel brand category exclusivity, marketing and product supply at 300 junior golf events annually, on-site activation, digital branding assets and more. This marks the sports hydration company's first partnership with a national junior golf tour as it continues to bring Clean. Healthy. Hydration.™ to next generation athletes across North America.
Beginning this season, junior golfers will start hydrating with BioSteel at every HJGT event. BioSteel products will be featured throughout each course, starters’ areas and/or scoring tables. Additionally, BioSteel will be a featured brand at HJGT’s year-end National Championships, where 1,000 junior golfers from around the world compete in up to 9 Orlando-area tournaments.
"We are thrilled to announce our new multi-year partnership with BioSteel,” said Mario Conte, Founder & Executive Director of Hurricane Junior Golf Tour. "Our tour players are going to benefit tremendously from this partnership. Hydration is such a critical component of sport, and to be able to provide every player at every HJGT event multiple Tetra Paks of BioSteel is simply incredible. This is a landmark deal for junior golf and young men and women worldwide. We are thrilled to bring such an outstanding product to the Hurricane experience and humbled to impact thousands of lives every year.”
“As a brand that prioritizes hydrating the next generation of athletes, we’re proud to partner with the HJGT and support their players on and off the course with Clean. Healthy. Hydration.,” said Michael Cammalleri, NHL veteran and Co-Founder of BioSteel. “We look forward to sharing our premium sports drinks and interacting with the entire HJGT community as their season gets underway.”
BioSteel is a North American beverage brand committed to delivering premium Clean. Healthy. Hydration.™ to consumers and athletes across the globe. Each BioSteel ready to-drink sports drink has zero sugar and comes in an eco-friendly Tetra Pak filled with premium ingredients, natural flavors and electrolytes needed to support physical activity. Perfect for everyone from health and environmentally conscious consumers to world class athletes, BioSteel hydration products are currently readily available across North America, globally with select retail partners, and direct to consumers online through www.biosteel.com.
About The Hurricane Junior Golf Tour
Founded in 2007, HJGT is the world’s largest multiple-day junior golf tour, conducting over 300 tournaments in 29 states. Players ages 8 to 18 have an opportunity to play exceptional courses in a competitive environment with superb hospitality.
Hurricane’s goal is to make every event a memorable one and instill habits that’ll benefit individuals for a lifetime. With play open to both males and females, nearly every junior golfer is eligible to participate on The Hurricane Junior Golf Tour.
Junior golfers can sign up to compete in upcoming Hurricane events at www.hjgt.org
VP Business Development
The Hurricane Junior Golf Tour (HJGT)