Industry News

Asics announce new Gel-Kayano Ace colorways

HUNTINGTON BEACH, Calif., March 8, 2023 – ASICS® a leader in golf performance footwear, is set to introduce new colorways for the GEL-KAYANO™ ACE in North America this spring. 

Built with inspiration from widely acclaimed ASICS running shoes, ASICS golf shoes bring the same key qualities of comfort and flexibility to the golf course. 

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“We’ve been fortunate to have a strong partnership with ASICS for many years now,” said Ryan Polanco, General Manager at ASICS North America. “Their history of providing high quality performance footwear is well documented, and we’re excited to be able to introduce exciting new colorway options in the popular GEL-KAYANO ACE to our U.S. market. It’s a great shoe that has proven technology placed in all the key areas so golfers can enjoy their rounds even more.” 

The GEL-KAYANO ACE is a spikeless, waterproof golf shoe offering comfort with every move. The lightweight frame work and flexibility of the GEL-KAYANO ACE is aided by ASICS FlyteFoam Technology, providing lightweight shock absorption and plenty of support. An improved upper mesh and PU film coating help keep golfer’s feet dry in wet conditions, while its TPU Heel Cradle helps maintain stability while walking and throughout the swing. 

A men’s wide shoe offering will be available for the GEL-KAYANO ACE in two color options: Glacier Grey/Pure Silver and White/White. 

In addition to the new GEL-KAYANO ACE colorways, ASICS is set to release new color options for the GEL-COURSE GLIDE, and a brand-new shoe offering in the GEL-PRESHOT. The GEL-PRESHOT is a spikeless, waterproof golf shoe that offers players stability while walking and throughout the swing, while simultaneously ASICS Gel Technology increases shock absorption for maximum comfort under the heel. 

GEL-KAYANO ACE Key Technologies:

  • Lightweight Frame Work and Flexibility: ASICS FlyteFoam Technology provides lightweight shock absorption and plenty of support, while ASICS Gel technology is strategically placed for maximum comfort under the heel. 
  • Flexible Waterproof Upper: Flexible mesh provides a comfortable fit, while a thin waterproof PU lining keeps feet dry in wet conditions.
  • Supportive Fit: Additional ankle padding helps ensure a custom fit that adapts to every move on the course, while air mesh and a TPU heel cradle help provide a flexible, yet supportive fit. 
  • Golf Specific Tooling: The FG traction sole pattern places spikes exactly where they need to be for stability during the golf swing and traction while walking the course. Featuring GEL cushioning for increased shock absorption, while Toe and Lateral rubber wraps help maintain balance throughout the golf swing. 

Retail Information and Pricing

GEL-KAYANO ACE
Pricing: Men’s: $169.99
Sizing: Men’s: 7-12, 13, 14 / Men’s Wide Sizes: 8-12, 13,14
Colors: Men’s: White/Neon Lime, Black/Black, Glacier Grey/Pure Silver, White/Midnight, and White/White. Wide color options include Glacier Grey/Pure Silver and White/White. 

GEL-COURSE GLIDE 
Pricing: Men’s: $99.99 / Women's: $99.99
Sizing: Men’s: 7-12, 13, 14 / Women’s: 6-10
Colors: Men’s: White/Midnight, Black/Carrier Grey, Sheet Rock/Slate Grey, and Glacier Grey/Neon Lime / Women’s: Glacier Grey/Aquarium, Glacier Grey/Pure Silver, and Light Steel/Grand Shark

GEL-PRESHOT
Pricing: $119.99 
Sizing: Men’s 7-12, 13, 14
Colors: Men’s: White/White, Black/Black, Piedmont Grey/Grand Shark

U.S. Launch Date:
GEL KAYANO ACE & GEL-COURSE GLIDE: March 8, 2023
GEL-PRESHOT: Available Spring 2023
For more information go to us.dunlopsports.com/asics

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ABOUT Dunlop Sports Americas:

Based in Huntington Beach, CA and Greenville, SC, Dunlop Sports Americas (DSA) is the North American subsidiary of Sumitomo Rubber Industries, Ltd. We manufacture and sell premium golf and racket sports equipment to players of all skill levels under a portfolio of brands: Dunlop, Srixon, Cleveland Golf, and XXIO. DSA is also a licensed exclusive distributor of ASICS golf footwear. Our unique global sales network and infrastructure in R&D, manufacturing, and material science elevates our brands onto a global stage where we encourage players from around the world to experience our incredible products. For more information, please contact Noelle Zavaleta at noellezavaleta@srixon.com

ABOUT ASICS America Corporation: ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body. “Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product. Our mission is to become the number one brand for the sports enthusiast. To accomplish this, we pledge to continue to make the best product; striving to build upon our technological advances and pushing the limits on what we can learn from the body and its needs in athletic gear. We pledge to bring harmony to the body and soul.

CONTACT INFORMATION:
DUNLOP SPORTS AMERICAS    
Noelle Zavaleta
noellezavaleta@srixon.com


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