Industry News

Industry Notes: Monday, March 13, 2023

Comcast Business becomes Players Championship partner

Payntr Golf: Introduces its Payntr X 006 RS, the brand’s second spiked model offering. The shoe, currently worn by brand ambassador Mike Weir on the PGA Tour Champions, comes in two colorways, retails for $160 and is available for purchase online and at select retail locations.

PGA Tour: Announces Comcast Business as partner of the Players Championship through 2030. This partnership builds on the success of Comcast Business’ multiyear sponsorship of the Comcast Business Tour Top 10, which splits a $20 million bonus among the top players in the FedEx Cup standings at the end of the regular season. Scottie Scheffler earned a $4 million first-place prize in 2022.

LIV Golf: Announces a three-year community impact partnership with Futbol Mas to establish programming that promotes youth development and well-being through sports. Futbol Mas is a global non-governmental organization that operates throughout Latin America, Europe, Africa and the Caribbean. At LIV Golf Mayakoba, players Abraham Ancer, Joaquin Niemann and Carlos Ortiz joined Futbol Mas leadersat El Camaleon Golf Course to celebrate the launch of two programs — Neighbourhood Program and My Journey Program — to in Cancun and Playa del Carmen.