Industry News

True Spec Scottsdale East opens at Talking Stick Golf Club

Leading club fitter expands its footprint in Arizona by opening its fourth location, partnering with one of the region’s most highly regarded resorts

SCOTTSDALE, AZ (March 16, 2023) — True Spec Golf, the global leader in custom club fitting and club building, announced that they have partnered with the newly-renovated Talking Stick Golf Club, consistently ranked as one of the best places to play in Scottsdale, Arizona. True Spec Scottsdale East will open on March 23rd and is the latest undertaking in a series of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent clubs and resorts across the country.

The premium facility features indoor-to-outdoor fittings utilizing the industry’s first quadroscopic launch monitor, Foresight GCQuad. True Spec’s brand-agnostic fitting matrix has more than 50,000 club head and shaft combinations from every major equipment manufacturer which helps its master fitters find the best equipment to improve a player’s game. Each club will be custom built at True Spec’s Scottsdale headquarters to the exact specifications derived from the fitting process. 

“Scottsdale is our home and maintaining the strongest presence possible here is a priority for us,”      said Ryan Richardson, president of True Spec Golf. “Talking Stick’s reputation as one of the best facilities in the area was a key factor in why we’re partnering with them.”


The natural beauty, history, and tranquility of the Sonoran Desert is balanced perfectly by the world-class hospitality for which Talking Stick Golf Club has become known.

“We pride ourselves on providing our guests with a complete, high-end, quality experience,” said Roy Smith, General Manager at Talking Stick Golf Club. “The partnership with True Spec allows us to offer golfers the best fitting experience possible, making it an ideal pairing.” 

True Spec Scottsdale East will be sharing a building with the world-renowned VISION54 Golf Coaching program co-founded and performed by Lynn Marriott, Pia Nilsson and their team of trained coaches.

“We focus on all the elements that influence performance, including physical, technical, mental and emotional,” said Pia Nilsson, co-founder of VISION54 Golf Coaching program. “Fitted equipment is a core belief for us at VISION54, and now the highly recognized True Spec fitting will be available for our students in the same Academy building.”

Consistently ranked by GOLF Magazine and Golf Digest as one of America’s top club fitters, True Spec is the nation’s undisputed leader in luxury club fitting.

True Spec Scottsdale East will be located at 9998 Talking Stick Way. Fitting sessions range from $125 to $375 for a full bag fitting. To book a custom fitting appointment, golfers can visit


Talking Stick Golf Club, a Native-American owned enterprise, is   
home to two distinct layouts, the O’odham Course and the Piipaash Course, both designed by world-renowned architects Bill Coore and Ben Crenshaw. The facility also features a 17,000 square foot driving range as well as the brand new Talking Stick Golf Club Teaching Center and Golf Academy, home of the highly regarded VISION54 Golf Coaching program co-founded by coaches Lynn Marriott and Pia Nilsson.


True Spec Golf is based in Scottsdale, Arizona. The premium brand-agnostic club fitting company was founded in 2014 and now has 32 studios around the world. True Spec Golf's fitting matrix stocks more than 50,000 possible combinations of club heads and shafts from all leading equipment manufacturers. Their expertise has been validated by some of the most well-known PGA, LPGA and Champions Tour players around the world. True Spec Golf strives to offer the best possible experience, providing every player with clubs that maximize their potential and performance.
True Spec Golf is part of the 8AM Golf family that was established by businessman, philanthropist and golf entrepreneur Howard Milstein as the holding company that oversees his golf businesses—all of which are dedicated to helping golfers at every level enjoy the game more. Renowned entertainer and golf entrepreneur Justin Timberlake has been a partner in 8AM golf since 2020 and is now leading creative initiatives across the 8AM portfolio of companies.

Other 8AM companies include: GOLF Magazine and, the #1 media brands in golf; Nicklaus Companies; legendary handmade club maker Miura Golf; Club Conex, a global leader in the design and manufacturing of adjustable golf club adapter systems; GolfLogix, the most-downloaded GPS app in golf; Fairway Jockey, which provides golfers with the ability to buy custom clubs online; 3’s, which seeks to reimagine the golf experience, combining a fun atmosphere and top-notch hospitality with a quality par-3 course and putting area; and Chirp, a free-to-play gaming app that lets golfers wager on the outcome of pro golf tournaments, rounds, and shots.                                                                                                                                                     
For more information, visit


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