Industry News

Big ticket items down in February

The Golf Datatech Retail Market Update reports covering US sales through the month of February and total 2023 for balls, irons, putters, shoes, wedges, woods are now available

Total US Golf Equipment Retail Market (On-Off Course)

On-Off Course February ’23 vs ’22: Dollars -3.2%On-Off Course February ’23 vs ’19: Dollars +35.2%On-Off Course YTD ’23 vs ’22: Dollars -7.7%On-Off Course YTD ’23 vs ’19: Dollars +41.8%

February retail sales of golf equipment in the United States were down for the sixth consecutive month, dropping by a little over 3% for the month, and they’re down almost 8% thru the first two months.


Three out of nine categories enjoyed sales improvements (balls, gloves and wedges), while the weakest category for the month was Distance Devices, which were down 10%.

On the new results, GDT co-founder John Kryznowek said, “While no one in the industry ever likes to see consecutive months of declining sales, the January/February time frame average out to be less than 10% of total annual sales, so the drop is less problematic than if it were to happen in the peak buying season. 

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Balls, gloves and wedges continue to perform well, while the big-ticket items like woods and irons are down mid to high single digits, as the US consumer continues to hesitate on high priced discretionary items, waiting for signs of health in the economy”.