Industry News

Sunnyside Golf & Country Club welcomes new general manager

Waterloo, Iowa (March 24, 2023) – Sunnyside Golf & Country Club in Waterloo, Iowa recently welcomed Seth Henrich as the club’s new general manager. Henrich will oversee golf operations, food & beverage, agronomy, maintenance operations as well as sales and marketing for the private club. 

A 20-year veteran of the club and hospitality industries, Henrich comes to Sunnyside Golf & Country Club from the Wyndham Grand Rio Mar Golf & Beach Resort in Rio Grande, Puerto Rico where he oversaw club operations. Henrich began his career in the golf industry working as an assistant golf professional at Finkbine Golf Course in Iowa City, Iowa. Since then, he has led the operations at several high-profile clubs, including Dorado Beach Resort & Club in Dorado, Puerto Rico, where he began as the assistant golf professional before working his way up to head golf professional. Following Dorado, Henrich served the director of golf at Our Lucaya Beach & Golf Resort in Freeport, Grand Bahama Island, Bahamas. After his time in The Bahamas, Henrich returned to Puerto Rico, where he served as director of country club operations at Waldorf-Astoria El Conquistador Resort in Fajardo. In 2019, Henrich moved to Florida, where he worked as the director of golf and assistant general manager at the World Golf Village in St. Augustine.

Seth Henrich Sunnyside CC GM.jpg

Henrich was born and raised in Newell, Iowa, and attended the University of Iowa, graduating with a degree in Sport Management. In addition, he also attended Mississippi State University where he graduated with a Professional Golf Management degree.  He is a member of both the Club Managers Association of America and PGA of America (since 1999). Henrich returns to Iowa with his wife, Paola, and his two youngest boys, Hayden and Harley, while his oldest son, Hogan, serves in the United States Army. 

Troon Privé, the private club operating division of Troon, manages the golf and club operations at Sunnyside Golf & Country Club. For more information on Sunnyside Golf & Country Club, visit or call (319) 234-1707.

About Sunnyside Golf & Country Club

Sunnyside Golf & Country Club’s golf course is considered one of the finest and most challenging in Northeast Iowa. The course was honored as the Iowa Golf Association’s 2006 Course of the Year. Sunnyside also prides itself in providing a top-notch junior golf program and a total golf experience for the entire family. Dining at Sunnyside represents some of the best food in the Cedar Valley. Dining is available in our spacious formal dining room, 19th Hole Lounge, The Oasis pool area, or a beautiful upper level veranda with the best view on property.

About Troon

Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company providing services at 750-plus locations, including 740-plus 18-hole equivalent golf courses around the globe. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages 600-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 45-plus states and 30-plus countries, Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy and Design, Casa Verde Golf and ICON Management. For additional news and information, visit, or connect with Troon on Facebook, Twitter, Instagram, Troon Chronicles, Press Room, or subscribe to Troon Magazine

Media Contact:
Rob Myers