Industry News

Golftec congratulates Brendan Locke for his selection to the 2023-24 PGA Lead Class

DENVER, CO – GOLFTEC, the world leader in golf lessons and premium club fittings, is excited to announce Wisconsin-based Franchise Owner and long-time Coach, Brendan Locke has been selected for the 2023-’24 PGA LEAD Class, as announced by the PGA of America last week.

Locke adds this prestigious recognition to a long list of achievements throughout his career, including the Wisconsin PGA Section Professional Development Award in 2021, the Wisconsin Teacher of the Year Award in 2012, the WPGA Bill Straughsbaugh Award in 2018, and being named to the Golf Digest Top Teachers in America List in 2013-2014 and 2017-2018, as well as GOLFTEC Regional Manager of the Year in 2007.

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Established in 2016, PGA LEAD is the Association’s leadership development program designed to identify, mentor, and progress PGA Members from diverse backgrounds along a guided path to volunteer leadership roles at the Chapter, Section, and National levels of the Association. This 18-month leadership development program reinforces the PGA of America’s commitment to creating a game, workforce, and industry supply chain that better mirrors America's demographics, with a focus on inclusive governance, environments, systems, and structures that create opportunities for all PGA Professionals to develop, grow and lead.

Locke has been with GOLFTEC for 20 years as a Coach and Franchise Owner in Wisconsin. With his extensive experience in the golf industry, Locke has demonstrated a strong commitment to his profession, his community, and his colleagues. He is excited about the opportunity to participate in the PGA LEAD program and contribute to the Association’s mission of promoting diversity, equity, and inclusion in the sport.

“I am honored and grateful to be selected for the PGA LEAD Class,” said Locke. “I look forward to this opportunity to further my professional development, expand my network of peers, and give back to my community through volunteer leadership roles. I am committed to promoting diversity, equity, and inclusion in the sport of golf and contributing to the PGA of America’s efforts in this regard.”

Locke's selection for the PGA LEAD Class is a testament to his dedication, skills, and leadership potential. GOLFTEC congratulates Locke on this achievement and looks forward to his future contributions to our company, the PGA of America and the sport of golf.


Since 1995, GOLFTEC’s mission has remained the same—to help people play better golf. The GOLFTEC experience is designed for golfers of all ages and abilities to work with an expert Coach and build a game improvement plan customized to their specific needs and goals. GOLFTEC’s cutting edge training systems, including proprietary swing motion capture technology, OptiMotion, gives our Students and Coaches instant and data-driven feedback. With millions of lessons given and more than 240 locations across the world, GOLFTEC is the world leader in golf instruction.


Media Contact:
Ryan Gager