Industry News

Industry Notes: Sunday, April 16, 2023

PGA Tour, Discover South Carolina announce marketing partnership, 2K adds NBA gear to PGA Tour 2K23

2K: Official NBA gear for all 30 NBA teams will be introduced into PGA Tour 2K23 over the next six weeks. Team hats, tops, shorts and gloves will be made available by divisions, starting with the Pacific Division and unveiling additional divisions each Friday through Thursday through May 19.

PGA Tour, Discover South Carolina: Announce a five-year marketing partnership that designates South Carolina's Department of Parks, Recreation and Tourism as an official tourism sponsor of the PGA Tour. The agreement, through 2027, will see Discover South Carolina engage across the PGA Tour landscape, including through digital activations and creative content as well as at PGA Tour and DP World Tour tournaments. The International Association of Golf Travel Operators named South Carolina among the top five golf destinations in the world for 2023, the only U.S. destination to make the global Golf Destination of the Year list.