Industry News

Westin Kierland Golf Club to host Good Good Golf $100,000 Championship

Event provides opportunity for professional players without tour status

Scottsdale, Ariz. (April 19, 2023) – The Westin Kierland Golf Club in Scottsdale, Ariz. will host the first Good Good Golf Championship, a professional golf tournament designed to find the next great golfer and follow their journey to the next level. The event will feature a 63-player qualifier on Monday May 8th, to determine the 12 players that will advance to the final 36 holes and compete for the $100,000 purse. Tuesday, May 9th will be a content shoot day with the 12 competitors and Good Good in preparation for the main event, which will take place on May 10th and 11th. The 12-man field will play 18 holes each day, with the lowest cumulative score taking home the $50,000 first-place prize. All 12 competitors will be guaranteed prize money, and Good Good will cover airfare and hotel. 

“We know the Good Good community has fantastic talent. We want to find the best and help support them in their professional career. We are excited to be pulling off this event and doing so in such a great location at the Westin Kierland Golf Club in Scottsdale,” said Good Good Golf CEO Matt Kendrick. 

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The event will be covered on Good Good Golf’s expansive social network and aired on Good Good Golf’s YouTube channel, which currently boasts more than 1.4 million subscribers.

“We are dedicated to supporting player development at every level here at Westin Kierland Golf Club, and at every Troon-affiliated facility,” said Westin Kierland Golf Club, Director of Golf Operations, Nancy Dickens. “Stepping up to host this first-of-its-kind event with the creative folks of Good Good Golf was an easy decision. We’re looking forward to the collaboration and supporting these players who are chasing their dreams.” 

The Westin Kierland Golf Club is a Troon-managed facility designed by Scott Miller featuring 27 holes that form a complementary collection of nines – each with its own flavor and strategy but all equally enjoyable and challenging. 

“Good Good Golf first approached Troon with this cool concept and with the priority of finding a locale with great weather, incredible golf and a venue that would be a canvas for the content and competition. Scottsdale and the Westin Kierland Resort made for a perfect match. The team at Kierland will do an exceptional job hosting this event,” said Kris Strauss, EVP of Global Sales and Marketing for Troon.

For more information on the Good Good Golf Championship, click here and or watch their announcement of the event on the Good Good Golf You Tube Channel.  For information about The Westin Kierland Golf Club or to book a tee time, call 480-922-9283 or visit

About The Westin Kierland Resort & Spa

Set on 250 acres in North Scottsdale, The Westin Kierland Resort & Spa provides contemporary amenities and design paired with an ever-changing collection of distinctive experiences that brings to life the “Essence of Arizona.” A revitalizing desert oasis, the property features multiple dining venues serving an eclectic mix of the area’s finest flavors: Agave, The Arizona Spa, a full-service rejuvenating destination showcasing rare, desert-inspired treatments and traditional therapies; and The Westin Kierland Golf Club, providing the area’s most innovative golf program with manicured conditions across 27 holes and is ranked as one of the Best Courses You Can Play in Arizona by Golfweek. Complementing the Resort’s premier amenities, the award-winning FUN program offers a bevy of rotating Arizona excursions and on-property activities, including the property’s Adventure Water Park that is home to a 110-foot-long waterslide, 900-foot lazy river and the Kierland FlowRider board-sport simulator. A leading destination for meetings and events located steps from premier shopping and dining, the Resort boasts more than 200,000 square feet of well-appointed indoor and outdoor space and features the renowned portfolio of signature Westin wellness offerings.

About Good Good Golf 

Good Good Golf is an omni channel entertainment platform designed to share the game of golf with anyone. The Good Good content-to-commerce model is a fusion of innovative content, top-of-the-line products, and exclusive events - designed to create an experience that inspires, educates, and motivates people of all age groups and skill levels to pick up a club and enjoy the game of golf. In short, we make playing golf a fun, comfortable, inclusive, and rewarding experience.

About Troon

Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company providing services at 750-plus locations, including 740-plus 18-hole equivalent golf courses around the globe. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages 600-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 45-plus states and 30-plus countries, Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy and Design, Casa Verde Golf and ICON Management. For additional news and information, visit

Media Contacts:
Rob Myers

Karen Cahn
The Westin Kierland Resort & Spa