Industry News

Club Champion arrives in three new markets

The club fitter continues its rise in 2023

Willowbrook, IL – Club Champion, the globe’s top custom golf club fitter and builder, continued its steady climb into the new year. With three new stores opening so far in 2023, the company is continuing to bolster its identity as the industry leader.

With studios now open in Kingwood and Midland, TX; and Farragut, TN, Club Champion is primed to hit over 125 domestic and international locations by the end of the year. There are now fitting studios in 42 U.S. states and partnered locations in Canada, the United Kingdom, and Australia.

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Since 2010, Club Champion has used components from over 60 brands, including names like Callaway, TaylorMade, Titleist, and many more to custom fit and build golf clubs for golfers all over the country and globe. The company delivers a Tour-level fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level.

Every domestic Club Champion studio features at least two indoor hitting bays with TrackMan launch monitors for analyzing performance, a SAM PuttLab system to find the perfect putter, and a build shop for repairing and assembling golf clubs by hand. The roughly 3,000 square foot spaces also include a demo matrix to display the head and shaft options that make up their 65,000 hittable combinations.

"We started off hot in 2023 and we’re still climbing,” said Nick Sherburne, founder of Club Champion. “I'm excited that our fitting method is continuing to grow amongst the golf community. This year is going to be a great one for us and for golfers everywhere.”

Ranked by Golf Digest as one of the 100 Best Club Fitters ten years running, Club Champion has a unique coupling system used to combine any head and shaft together, so golfers hit the precise combination they’ll use on the course. They also hand-build all their custom orders to the tightest tolerances in the industry using a single builder system — every order stays with the same builder from start to finish. No assembly lines or inconsistencies can be found as a part of the Club Champion build standards.

“These three new locations are helping more golfers improve their individual games with equipment that works perfectly for them,” said Sherburne. “We won’t stop until we find the best combination of components to help customers lower their scores and better enjoy the game.”

For a limited time, the new stores in Kingwood, Midland, and Farragut will celebrate their grand opening by offering 50% off fitting fees with an equipment purchase of $500 or more. Putter fittings are the only exception; they are 50% off with the purchase of a new putter. The studios are open from 10 a.m. to 6 p.m. Monday through Thursday (Midland closed on Thursdays), and Friday and Saturday 9 a.m. to 5 p.m. More information can be found at or by calling (888) 340-7820.

About Club Champion

Club Champion is the globe’s most prominent name in custom club fitting and building services. Established in 2010, there are now more than 110 Club Champion locations internationally, including studios in Canada, the UK, and Australia. Each US studio offers golfers access to over 60 brands and more than 65,000 hittable head and shaft combinations. Club Champion has solidified their position at the top of the industry through comprehensive Tour-level fittings, unrivaled club building, and the use of top-tier technology. The company is headquartered in Willowbrook, Illinois, USA, and boasts more than 400 employees, including hundreds of the most highly trained Master Fitters in the world. For more information about Club Champion, visit


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Cassandra Bausch | 815.272.5966