(DELRAY BEACH, Fla.) – Whiskers has unveiled a collection of men’s and women’s golf-specific shoelaces in solid and pattern designs honoring America’s service members during “Military Appreciation Month” in May.
Feature colors include camo and red-white-blue, and yellow, the latter signifying remembrance of troops who are prisoners of war, missing in action and far away from home. The laces are available in single pairs ($15), and mix-and-match three packs ($40) and five packs ($60).
From May 1 to May 31, Whiskers will donate part proceeds from sales of military-inspired golf laces to military-related charities nationwide.
“The sacrifices our armed forces make to protect our daily freedoms are amazing,” says Kyle Groth, CEO of Whiskers. “Donating to worthy causes aligns with golfers loving our laces and golf shops stocking product and offering Whiskers as golf outing giveaway.”
Altruism is a key competent of Whiskers’ value system. The company’s “Stand With Ukraine” program saw it donate all profits from sales of its yellow and blue shoelaces – colors of the country’s flag – to Save the Children Ukraine and the Ukraine Crisis Relief Fund. Whiskers also contributed to breast cancer research and awareness charities from sales of red and pink laces.
Since its debut in golf in late 2020, Whiskers has captured the inner fashionistas of men and women players across America. Online, pro shop and tournament sales of golf-specific laces in 2022 surpassed 2021 by more than 500% and is on pace to double again this year.
Part of Whiskers’ meteoric rise in becoming a staple on golfers’ feet is the brand’s rapid adoption on PGA, LPGA and Korn Ferry tours. During any given tournament, up to 75 players, including major winners, Ryder Cup players and superstars of all ages, sport Whiskers laces. More than 25,000 Tour rounds were played in Whiskers laces, including winners and Top 10 finishers.
Golfers match Whiskers colors and patterns to their shirts, hats, belts and shoes, and re-lacing typically takes less than three minutes. The Made-in-the-U.S.A. laces are fit for classic shoes like FootJoy and athletic styles from adidas, ECCO, Nike, Puma and other brands.
Whiskers designs and manufactures more than 70 solid colors and patterns for golf shoes. Coordinated in style and color with on-trend footwear, apparel and accessory brands, laces are crafted with ultra-durable poly-nylon tech weave and high-grade aglets, and come in multiple styles, shapes and lengths.
Founded in 2018 and based in Delray Beach, Florida, Whiskers designs, manufactures and sells premium, bespoke and on-trend shoelaces a la carte. Led by serial entrepreneurs and veterans of Nike and Crocs, the company is rallying off a growing behavior of self-expression, color pops and Made-in-the-USA preference. Disrupting the status quo of ordinary shoelaces, Whiskers boasts more than 70 colors and patterns for men’s and women’s sneakers, casual and dress shoes, boots and golf shoes. Made of ultra-durable poly-nylon weave with an appropriate amount of stretch, high-grade aglets withstand tough conditions and are slim wrapped to fit skinny eyelets. At $15 for one pair, $40 for a set of three and $60 for a “fiver,” Whiskers is affordable luxury. The company also manufactures socks in colors and designs matching the laces.