Industry News

Edel Golf appoints new chief marketing officer

Edel Golf welcomes Mike Pai as CMO

DENVER, Colorado – Premium golf equipment manufacturer Edel Golf is pleased to announce the addition of Mike Pai to their team as Chief Marketing Officer.

An industry stalwart, Pai has spent over 20 years accumulating industry expertise and knowledge that is going to be a major asset to Edel Golf. Prior to joining Edel Golf, Pai worked for multiple world-class organizations in and outside of the golf industry. This includes Pai’s time spent as the VP of Marketing for Srixon/Cleveland Golf/XXIO, Senior Director of Product for Nike Golf, and Director of Product Management for PopSockets. His experience in product management, brand marketing, innovation, and strategic planning will be key to the continued growth and success of Edel Golf.

“I am beyond excited to join the talented team at Edel Golf,” said Mike Pai. “I was sold on the vision for the future of what Edel Golf can be and will be by Doug [Coors]. Edel Golf is a company with tremendous innovation and a unique point of view within the industry. The SMS family of irons and wedges along with the EAS putters and putter fitting system stand out in terms of their promise and execution to help golfers maximize their scoring potential.”

In his new role, Pai will oversee all marketing and product strategy for Edel Golf. He will be instrumental in developing Edel Golf’s marketing programs, product plan, go-to-market strategy, and brand story.

“To be able to have someone as experienced and respected within the industry as Mike join our team is a testament to the special things that are happening at Edel Golf,” said Doug Coors, Owner & CEO of Edel Golf. “With his leadership and guidance, we are primed to be better able to serve our current customers and reach new golfers as we look to continue our growth domestically and internationally. Today is a great day for Edel Golf.”

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About Edel Golf

Headquartered in Denver, Colorado, Edel Golf is a premium golf equipment manufacturer dedicated to providing pioneered concepts to help golfers score. Edel’s fitting processes in the putter category have long been the industry standard in providing nearly infinite possibilities to the golfer to ensure the most accurate fit possible. The brand proudly bucks status quo golf club manufacturing to bring groundbreaking products and services to golfers, whether it’s their revolutionary SMS (Swing Match System) and SMS Pro Irons, high-performance EAS Putters and putter fitting system, or game-changing SMS Wedges. For more information, please visit

Media Contact:
Blake Whittemore, Marketing Manager, Edel Golf
Phone: 303.551.3352