Industry News

Industry News: Thursday, April 27, 2023

PGA Frisco's Fields Ranch courses accepting tee times; LPGA and SeatGeek partner

2K: Makes Spyglass Hill Golf Course available to play on the PGA Tour 2K23 video game. Spyglass Hill, located in Pebble Beach, California, is one of the host courses for the PGA Tour's AT&T Pro-Am.

LPGA, BMW Korea: Seowon Hills at Seowon Valley Country Club in Gyeonggi-do, Republic of Korea, will host the 2023 BMW Ladies Championship. The tournament is set for October 19-22 and will feature a field of 78 players competing for a $2.2 million purse in a 72-hole, no-cut event.

Creatz: Parent company for Uneekor, acquires a controlling interest in the putter brand Evnroll. Creatz acquired a 70% share of the U.S.-based company. Evnroll founder and chief designer Guerin Rife will retain a 30% shareholding and remain as CEO and chief designer. 

Piza Golf: Unveils plans for Zitara Ciudad Residencial and Golf Club, a master planned community in Aquacalientes, Mexico. It is the first large-scale project in Aquacalientes, spans 200 hectares and features an integrated development that includes residential, commercial, sports and cultural areas. There will be an 18-hole course designed by Agustin Piza that will include six illuminated holes and a driving range for nighttime play.

USGA: Commits to an investment in golf around the Los Angeles, California, area in advance of the 123rd U.S. Open at Los Angeles Country Club. The USGA is collaborating with the community in four distinct areas, highlighted by a $1 million donation to restore the Maggie Hathaway Golf Course, a nine-hole, par-3 public facility operated by Los Angeles County. Course architect Gil Hanse will lead the restoration project. 

 Fields Ranch: PGA Frisco’s Beau Welling-designed Fields Ranch West and Gil Hanse-designed Fields Ranch East in Frisco, Texas, will begin accepting tee times starting May 2 and May 30, respectively. Rates for Fields Ranch East, a walking-with-caddie experience, will start at $252 for Omni PGA Frisco resort guests. For public guests, rates start at $277, while City of Frisco residents can book with up to 20% to 50% in discounts. Rates for Fields Ranch West start at $202 for resort guests and $222 for public guests.

LPGA: Announces a partnership with SeatGeek, making the technology platform the first tour-wide ticketing partner for U.S.-based tournaments. Fans will be able to purchase tickets on the platform and, through SeatGeek’s event-day feature, Rally, have them turn into a personal concierge with driving directions, customized entry instructions and weather updates. Also, the LPGA will have access to SeatGeek’s backend technology, Unify, to allow the Tour and tournament staff to manage sales and inventory, and capture better economics across the league’s entirety.

PGA of America: NBC Sports will provide live broadcast coverage of the 2023 PGA WORKS Collegiate Championship for the first time in the Championship’s history on Golf Channel and Peacock. The PWCC, which annually golfers enrolled in Historically Black Colleges and Universities, Hispanic-Serving Institutions, and other Minority-Serving Educational Institutions, will be May 8-10, at Shoal Creek Club and Bent Brook Golf Course in Birmingham, Alabama. Golf Channel and Peacock will air all three championship rounds at Shoal Creek, 4:30-7:30 p.m. ET.