Industry News

PGA education sessions announced for 2023 PGA Buying & Education Summit at PGA Frisco, July 31-Aug. 2

Golf Operations, Teaching & Coaching and Executive Management education sessions will be held in the new, state-of-the-art PGA Professional Development Center at PGA Frisco

FRISCO, Texas (May 3, 2023) –– The 2023 PGA Buying & Education Summit, July 31 – Aug. 2, will feature national-level education sessions in Golf Operations, Teaching & Coaching and Executive Management tracks for attending PGA Professionals and golf buyers. Each session will be held on July 31 at the state-of-the-art PGA Professional Development Center at PGA Frisco, the new Home of the PGA of America. 

The new PGA Professional Development Center features hybrid indoor/outdoor hitting bays, simulator bays, an indoor short-game area, a putting lab, modern classrooms, and a full-size driving range. Event registration is complimentary for PGA Professionals and buyers, and education enrollment for all six sessions is only $75. A total of 8 PGA of America PDR credits can be earned through participation in each education session as well as the event. Education enrollment, event registration and housing reservations will be available first-come, first-served next week at

The education sessions are part of the mid-season PGA Buying & Education Summit, July 31-Aug. 2, which brings together PGA Professionals and golf buyers with a curated group of emerging and top golf brands to source products, learn new business strategies and network with industry peers at the Omni PGA Frisco Resort and across the expansive PGA Frisco campus.

2023 PGA Buying & Education Summit Education Conference
All Times CDT/Session Details at

Monday, July 31

11 a.m. – 12 p.m. Frame Rate, Shutter Speed, Lighting and Technology - How to Maximize Your Capabilities; by Eric Hogge, PGA

12 – 1 p.m. Retaining Talent & Developing Your Team; by Rich Ballinger, PGA

1 – 2 p.m. Insights Around Opening a World-Class Resort; by Paul Earnest, PGA

2 – 3 p.m. Short Game Techniques; by Richard Brown, PGA 

3 – 4 p.m. Operational Game Plan; by Cathy Harbin, PGA 

4 – 5 p.m. Unique Ways to Enhance Your Events; by Mike Bradshaw, PGA

The 2023 PGA Buying & Education Summit will begin on Monday, July 31, with curated One2One Buying Appointments at the Omni PGA Frisco Resort and the PGA Education Conference at the new PGA Professional Development Center. The exhibit floor will be open Tuesday and Wednesday, Aug. 1-2, at the Omni PGA Frisco Resort. Golf equipment and technology demonstrations and education will take place at the PGA Coaching Center located in the Monument Realty PGA District, adjacent to the Resort. 

Each evening will offer PGA Professionals, buyers and vendors a chance to unwind and stay connected. There will be a welcome reception and fashion show at the Omni PGA Frisco Resort on Monday, and Demo Night product testing at the Monument Realty PGA District on Tuesday. Both nights also will feature networking events and fun golf competitions within the PGA District, which features: The Dance Floor, a lighted 2-acre putting course; The Swing, a 10-hole, lighted par-3 short course; the PGA Coaching Center, offering coaching, club fitting and fitness elements to golfers from PGA Professionals; restaurants, children’s play areas, and shopping options for the public to enjoy, such as the PGA Shop, Ice House, Gimme Toys, Blue Lacy Mercantile, Vineyard Vines, Margaret’s Cones & Cups and Lounge by Topgolf.

The positive industry response to the event’s new timing and location resulted in a quick sell-out of the exhibit ballrooms at the Omni PGA Frisco Resort and the creation of a waitlist for additional interested companies. PGA Shows is now working with equipment and technology companies to build activations at Demo Night and during hands-on product education programs at the PGA Coaching Center, located adjacent to the Resort within the Monument Realty PGA District.

Organized tours of the new PGA Frisco campus are also being planned during event days. The new Home of the PGA of America debuted in August 2022, and the Omni PGA Frisco Resort and Monument Realty PGA District opened May 2, 2023.

PGA Buying & Education Summit registration and hotel reservation information will be announced shortly. Visit for regular updates. 

About PGA Golf Exhibitions

The PGA Show, PGA Buying & Education Summit and PGA Show Connects are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. The mid-season PGA Show Buying & Education Summit and the PGA Show Connects digital platform connect the industry year-round and drive business leading up to the annual PGA Show. Learn more at  and follow us on TwitterInstagram and  Facebook.

About the PGA of America

The PGA of America is one of the world’s largest sports organizations, composed of nearly 28,000 PGA Professionals who work daily to grow interest and inclusion in the game of golf. For more information about the PGA of America, visit and follow us on Twitter, Instagram and Facebook.

About RX (Reed Exhibitions) & RELX

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at approximately 400 events in 22 countries across 42 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people.  RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.  

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 35,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.  Note: Current market capitalisation can be found at 


Media Contacts:
PGA Show/Media: Sherry Major,
PGA Show/Exhibitor: Gregory Scott, (203) 840-5399, 
PGA of America/Media: Michael Abramowitz, (561) 624-8458,