ORLANDO, Fla. (May 9, 2023) – With a mission to showcase golf from a woman’s perspective, GolfPass, golf’s most comprehensive digital membership offering a vast video library featuring more than 4,500 titles that can be streamed online or on any connected device, today premieres Better Off with Hally Leadbetter, an eight-part lifestyle series with a comedic twist.
Better Off with Hally Leadbetter explores the changes happening in and around the modern game, featuring original sketches, her take on the game, and spotlights on the people and entities working to ensure the golf industry only gets better with time.
The first two episodes of Better Off are available on demand for free, with subsequent episodes premiering each month. As host, Leadbetter’s golf pedigree is impressive – daughter of swing coach David Leadbetter and an acclaimed amateur golfer – but it’s through entertaining people and storytelling that she has found her groove and is fast-becoming one of golf’s better-known broadcasters, hosts and social media personalities.
Also, as co-producer, Leadbetter works with the GolfPass team to ensure the women’s perspective on golf is represented throughout the series. A staff of women writers and golfers were enlisted to help craft show content, which includes field segments spotlighting forward-thinking golf companies, emerging technologies and playing opportunities important to women.
“I’m so proud of this show,” said Leadbetter. “Through combining golf and comedy, and working with some incredible writers, we’ve produced some hilarious and, at times, thought-provoking content that I’m confident will appeal to the masses.”
“Our approach with this series is unique,” said Fran Solomita, Executive Producer & VP of Content, NBC Sports Next. “We want to open minds, and with Hally, we’ve found a talented golfer who also can use her talents as an entertainer and social media influencer to amplify the voices of women golfers.”
Each episode of Better Off with Hally Leadbetter will feature three segments, including a personal perspective by Leadbetter, a comedy sketch and a feature from the road. In the premiere episode, Leadbetter turns the concept of male-dominated country club on its head in “The Other Foot Country Club” sketch. Other examples include a comedy sketch promoting a golf dating app, and Leadbetter appearing in disguise at the 2023 PGA Merchandise Show to shill a simple golf towel as the next best training tool.
GOLFPASS HELPS GOLFERS PLAY MORE AND BETTER GOLF: GolfPass features a vast library of original video content available exclusively as part of a GolfPass membership, including original shows like The Conor Moore Show, On Tour/On Course, My Roots, My Daily Routine, and more. GolfPass also offers a vast instructional library featuring more than 4,500 video titles, including Ask Rory, The Golf Fix, with host Devan Bonebrake; Lessons with a Champion Golfer; and Build a Better Game – all hosted by top instructors like Martin Hall, Chris Como and Michael Bannon, as well as golf fitness expert Don Saladino. Developed in partnership between global golf superstar Rory McIlroy and NBC Sports Next – the innovation and technology division of NBC Sports – GolfPass is designed for today’s golfer and is the only digital golf membership that delivers exclusive content and comprehensive tee-time benefits designed to help every type of golfer – from beginner to expert – play more and better golf. A GolfPass membership is available in North America at GolfPass.com, in the U.K. and Republic of Ireland at GolfPass.co.uk, and in Australia at www.GolfPass.com.au. The GolfPass membership also is available via connected TV, iOS and Android apps.
About NBC Sports Next
NBC Sports Next is a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within Golf and Youth & Recreational Sports. Known for its sports technology product innovation, NBC Sports Next equips more than 30 million players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including GolfNow, the leading online tee time marketplace and provider of golf course operations technology and services; GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, coaching, tips and other benefits; SportsEngine, an industry leader in youth sports club, league and team management technology; Rapid Replay, a video streaming and editing platform; TeamUnify, swim team management services; GoMotion, sports and fitness business software solutions; TourneyMachine, tournament management solutions for youth sports. NBC Sports Next is fueled by its mission to innovate, create larger-than-life events and connect with sports fans through technology to provide the ultimate in immersive experiences.
-NBC Sports Next-
Dan Higgins
NBC Sports Next
Dan.Higgins@nbcuni.com
407-496-8107