Industry News

Edel Golf SMS Pro Irons awarded 2023 Golf Monthly's Editor's Choice Award

The SMS Pro Irons swing match system weighting shines bright

DENVER, Colorado – Premium golf equipment manufacturer Edel Golf is proud to announce that its SMS Pro Irons have been awarded Golf Monthly’s Editor’s Choice Award for 2023. The SMS Pro Irons were selected as one of the best irons in golf, among the 150 products across all golf consumer categories that made the cut for the award this year. The golf industry continues to see innovation across all categories, and the best products in their respective fields are showcased in Golf Monthly's Editor's Choice Award list.

"We are thrilled to receive this recognition," said Doug Coors, owner and CEO of Edel Golf. "At Edel, we are committed to providing golfers with the best equipment to help improve their game. This award is a testament to the hard work of our team and the innovative design of our SMS Pro Irons."

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The Edel SMS Pro Irons feature the same revolutionary Swing Match Weighting System showcased in Edel’s entire SMS family of irons and wedges, but they have been designed for even the most discerning golfers. They blend beauty, precision, and performance into a minimal footprint targeted towards some of the world’s best golfers. To produce one of the purest player irons ever felt, the irons undergo a Precision Grain Forging process to enhance consistency, feel, and durability across the entirety of the clubhead.

The irons feature a tour-inspired CNC-milled tri-stepped sole design which features three separate surfaces, each precisely engineered for better turf interaction and more consistency from strike to strike. The sole design makes these irons feel like a blade but perform like an advanced cavity back iron. With the SMS Pro Irons, elite golfers everywhere will be able to experience unrivaled consistency, elite turf interaction, and unprecedented sound and feel.

"We're honored to receive the 2023 Golf Monthly's Editor's Choice Award for our SMS Pro Irons," said Rocky Hansler, COO of Edel Golf. "This award is a testament to our commitment to innovation and providing golfers with the best equipment to improve their game. We're proud to be recognized among the best in the industry, and we look forward to continuing to deliver high-quality products to our customers."

Edel Golf is dedicated to delivering innovative golf equipment to help golfers maximize their scoring potential and is grateful to receive Golf Monthly's Editor's Choice Award for its SMS Pro Irons.

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About Edel Golf

Headquartered in Denver, Colorado, Edel Golf is a premium golf equipment manufacturer dedicated to providing pioneered concepts to help golfers score. Edel’s fitting processes in the putter category have long been the industry standard in providing nearly infinite possibilities to the golfer to ensure the most accurate fit possible. The brand proudly bucks status quo golf club manufacturing to bring groundbreaking products and services to golfers, whether it’s their revolutionary SMS (Swing Match System) and SMS Pro Irons, high-performance EAS Putters and putter fitting system, or game-changing SMS Wedges. For more information, please visit

About Golf Monthly’s Editor’s Choice

Golf Monthly's Editor's Choice has been recognizing the best golf products for five years and is becoming increasingly popular among consumers and golf brands. This year, the award expanded to include 150 products, enabling more innovative gear to be recognized. The selection process considered products from around the world, aiming to showcase the best products across all categories, from golf drivers to launch monitors and irons. Golf Monthly's Editor's Choice Award serves as a valuable resource for golfers looking to narrow down their shortlist of products. The testing insights and crucial advice provided by Golf Monthly can help golfers get the most for their money, regardless of how much they have to spend. For more information and to see this year’s complete list, please visit

Media Contact:
Blake Whittemore, Marketing Manager, Edel Golf
Phone: 303.551.3352