Industry News

Fairway Jockey, the leading online custom club retailer, teams with and Golf Magazine to expand their selection of premium golf products and curated content

With new video and other editorial content, visitors to Fairway Jockey will experience a seamless shopping experience to build out everything they need — for their bag and beyond

SCOTTSDALE, AZ (May 2, 2023) – Fairway Jockey, the premier online retailer of new stock and aftermarket equipment, is pleased to announce a new collaboration with and GOLF Magazine that will add unparalleled value for its customers.

The inspired partnership between GOLF and Fairway Jockey is designed to better meet the needs of golfers at all levels by offering a comprehensive assortment of clubs, shafts, technology, apparel, training aids and accessories — now accompanied by curated articles and videos from the experts at GOLF. This combination of E-commerce and targeted editorial content informs customers in real time about the products they are browsing.

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“Being able to tap into the expertise of the extraordinary GOLF editorial team provides us a unique opportunity to bolster our best-in-class golf shopping experience,” said Kellen Tallada, Head of Technology & Digital at 8AM GOLF, the parent company of both Fairway Jockey and GOLF. “This partnership helps  solidify our position as the ultimate internet destination for custom clubs, shafts and beyond.”

How It Works

Visitors to Fairway Jockey’s ‘Custom Shop’ can easily navigate their way through the ordering process for any club or shaft option they desire. The level of detail available for every possible variable, including color, loft, lie, length, stiffness, grip, has redefined what’s possible for a custom order.  

Fairway Jockey’s “What’s In The Bag” (#WITB) series gives customers editorial insight about what the pros are using on Tour, allowing them to confidently purchase the same clubs with just a few clicks. The easy to use and intuitive interaction is not limited to just ordering custom clubs and shafts — it similarly helps consumers make educated purchases on the full array of premium golf products available on

“Our goal is to help educate and inspire Fairway Jockey customers throughout their research for products that will help improve their game,” said Jason Adel, CEO of GOLF Magazine and “We’re confident the exclusive content we provide consumers with helps them to make direct purchases with confidence.”

Customers also have the option to get fit by phone just by answering a series of questions, from Fairway Jockey’s world-class club fitters, that are designed to assess swing and equipment needs. Or if someone has already been fit, they can upload their specs to save up to 20% on custom clubs.

For even further added value, Fairway Jockey’s “Jockey Club Rewards” program will now offer GOLF’s “InsideGOLF” loyalty program in order to create even more compelling perks for members.

While these latest improvements vastly enhance the customer experience, Fairway Jockey consumers will still be able to take advantage of the familiar features for which the company has become known. The first-of-its-kind custom club configurator offers a unique selection of premium aftermarket shafts and the latest clubhead releases from all top manufacturers. The proprietary club-building matrix also allows customers to consult with Master Fitters before ordering. These free appointments provide a tremendous opportunity for customers who may want to delve into the most granular of details, or receive valuable guidance about top brands from a certified, tour-level expert.

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About Fairway Jockey

Founded in 2013, Fairway Jockey offers the world’s largest online selection of premium golf products. Whether it’s the latest drivers, irons, wedges or putters from the leading brands or hard to find aftermarket shafts, Fairway Jockey has it covered. The one-stop shopping experience also allows customers to find and buy the most highly sought after golf bags, training aids, apparel and accessories all in one convenient online experience. And Fairway Jockey customers can buy with confidence thanks to its partnership with and GOLF Magazine providing expert synergistic support.

Whether it’s a single custom club or a full set of clubs after a fitting, performing an SST PURE on stock orders or nailing the desired swing weight, the master builders at Fairway Jockey craft each order by hand in a state-of-the-art 25,000 sq/ft warehouse in Scottsdale, AZ.

Fairway Jockey understands that purchasing custom golf equipment is a huge investment, which is why customers can always expect competitive pricing on equipment built to the tolerances required with elite craftsmanship. Fairway Jockey customer service representatives are always available to talk through any questions or concerns about upcoming appointments at

About 8AM Golf

Fairway Jockey is part of the 8AM Golf family that was established by businessman, philanthropist and golf entrepreneur Howard Milstein as the holding company that oversees his golf businesses—all of which are dedicated to helping golfers at every level enjoy the game more. Renowned entertainer and golf entrepreneur Justin Timberlake has been a partner in 8AM golf since 2020 and is now leading creative initiatives across the 8AM portfolio of companies.

In addition to Fairway Jockey, current 8AM companies include: GOLF Magazine and, the #1 media brands in golf; Nicklaus Companies; legendary handmade club maker Miura GolfTrue Spec Golf, a brand-agnostic club-fitting company; Club Conex, a global leader in the design and manufacturing of adjustable golf club adapter systems; GolfLogix, the most-downloaded GPS app in golf; 3’s, which seeks to reimagine the golf experience, combining a fun atmosphere and top-notch hospitality with a quality par-3 course and putting area; and Chirp, a free-to-play gaming app that lets golfers wager on the outcome of pro golf tournaments, rounds, and shots.


Contact: PRCG | Sports
(212) 683-8100
Jim Rocco
Cris Bruce