Featuring five new items bringing tour-level quality to golfers’ feet and wardrobes
(TACOMA, Wash.) – Peak golf season is here, and TRUE linkswear (TRUE) is launching the new “Tour Collection” featuring the highly-anticipated LUX Tour and OG Tour golf shoes, the premium LUX Tour Polo Tour Logo Edition and midweight Quarter Zip Tour Logo Edition, and the breathable LUX Tech Tour 5-Panel Hat, providing golfers with high-performance, stylish options for the golf season.
“The Tour Collection was tailored around the needs of our Tour staff,” says TRUE CEO Jason Moore. “Through feedback from players like Joel Dahmen, Mark Hubbard and Chris Kirk we’ve been able to continue to elevate the premium nature of our footwear and apparel via countless upgrades and aesthetic improvements. The Tour Collection is our take on the fit, performance and style of a modern Tour player.”
The Tour Collection lineup:
The LUX Tour is TRUE’s take on the modern performance golf shoe designed to the rigorous standards of its PGA TOUR staff, including co-founder Ryan Moore, Joel Dahmen and Chris Kirk. Building on the legacy of the LUX Pro, it boasts subtle-yet-significant improvements to style, quality, fit and function. LUX Tour includes the Achilles heel pad and TPU heel stabilizer for a more stable fit and features the all-new TRUE® Tour Signature Top Grain Napa Leather. Comfortable enough for TRUE’s Tour players to wear right out of the box, updates to the WANDERLUX® midsole compound and insert give it the best feel, grip and lateral stability to date. The upgraded metal logo and exotic genuine leather accents elevate LUX Tour’s luxury aesthetic.
The OG Tour combines the iconic TRUE Original with all-new premium construction built to the rigorous performance standards of TRUE’s PGA TOUR staff. Building on the TRUE Original legacy, the OG Tour delivers a distinctive minimalist fit, wide toe box and zero drop experience. Naturally enhancing comfort and engineered for walking, it generates more surface contact than any golf shoe, keeping golfers connected to the earth with ideal balance and traction. A flexible, ergonomically designed sole eliminates all inhibitions between golfers and the turf. Now featuring TRUE’s all-new TRUE® Tour Signature Top Grain Napa Leather, the OG Tour offers an upgraded metal logo and exotic genuine leather accents to elevate the luxury aesthetic.
LUX Tour Polo
With its minimalist design and maximum comfort, the LUX Tour Polo is created via Super Natural Materials offering unrivaled performance and a modern aesthetic transcending seamlessly to the golf course. The athletic modern cut is perfect on or off the links as the polo drapes naturally for a casual-yet-tailored fit. The ultra-premium LUX Tour Polo blend features a sustainable mix of industry-leading Tencel® (45%), REPREVE® Recycled Polyester (50%) and Spandex (5%) for maximum comfort and movement. It also includes TRUE’s high visibility logo on the front left chest along with the fan-favorite Dead Golfer on the left sleeve.
LUX Tour Quarter Zip
The LUX Tour Quarter Zip is the optimal mid-weight layering piece for the active and competitive golfer, built using Super Natural Materials delivering unreal performance, a premium look and feel, and next-level sustainability. This Quarter Zip is the perfect “all-season” weight to keep golfers feeling good during their pursuits on and off the course. The premium French-terry blend features a sustainable mix of industry-leading Tencel® (43%), Recycled Polyester (50%) and Spandex (7%) for maximum comfort and movement. It includes TRUE’s high visibility logo on the front left chest along with the Dead Golfer on the left sleeve.
LUX Tech Tour 5-Panel Hat
TRUE’s premium performance “take” on the 5-panel hat, the LUX Tech Tour 5-Panel Hat sports a brushed, broken-in coastal feel with a modern design and “stealth” detailing. The breathable foam front, laser perforated back, athletic sweatband and moisture-wicking shell will keep golfers cool and dry. Featuring TRUE’s new Tour tone-on-tone logo vinyl application on the front along with an embroidered Tour design underneath, TRUE fans can rock the hat the TRUE pros are wearing this season.
For more information on the Tour Collection and other TRUE products, visit www.truelinkswear.com.
About TRUE linkswear
TRUE crafts naturally comfortable gear ready to perform from the links to the streets. As a collective, we aim to inspire each other to achieve camaraderie, wellness and purpose in the pursuit of par. We’re a group of family and friends dedicated to sharing our passion and excitement for footwear and the game of golf with like-minded players. Born amid the rugged golf landscapes of the Pacific Northwest, we use only the finest and responsibly-sourced materials to protect golfers from the elements and help them #enjoythewalk.
In keeping with its global ethos, TRUE’s current footwear portfolio includes five core designs focused on sustainability, performance and comfort with a modern, minimalist aesthetic appealing to professional golfers, dedicated amateurs, avid recreational players and new golfers alike. Several TRUE models, like the recently released All Day Ripstop, are crafted almost entirely from recycled materials.
Content | Marketing | PR