Industry News

Industry Notes: Monday, May 29, 2023

LIV Golf events now streaming on YouTube channel; TMRW Sports adds musical investors; LPGA Professionals honor members

Coto de Caza Golf & Racquet Club: Blake Jirges, director of player development at the Coto De Caza, California, club has been named winner of the 2022 Southern California PGA section Teacher of the Year award. 

PGA Tour: The Coca-Cola Company renews its relationship as partner of the Tour Championship in an agreement that extends through the 2027 tournament. In addition, the global beverage provider has signed a new five-year marketing partnership with the PGA Tour that sees Coca-Cola return as the tour's official soft drink. To host its second Social Media Scramble, Sept. 22-25, bringing some of golf’s most prominent influencers to the South Carolina destination. Twenty content creators will be selected to play in the tournament that offers $10,000 in cash and prizes.

Caledonia Golf & Fish Club, True Blue Golf Club: Pawleys Island, South Carolina, courses unveil their Golftoberfest package, which runs Oct. 1-31. The three-night, four-round deal allows golfers to play the pair of Mike Strantz designs in any combination, while villa accommodations include 2-, 3- and 4-bedroom units at True Blue Resort.

LPGA Professionals: Selects Sheri Hayes as the recipient of 2023 Ellen Griffin Rolex Award and Deb Vangellow as the recipient of the 2023 Nancy Lopez Golf Achievement Award. Hayes is an LPGA Master Professional and lead teaching professional/owner at Riverwalk Golf Club in San Diego, California, and the honor recognizes an individual who made a major contribution to the teaching of golf. Vangellow is an LPGA Master Golf Professional and LPGA Hall of Fame Member, and her honor recognizes an LPGA Professional who gives back to the game in the spirit of Nancy Lopez. 

LIV Golf: Tournaments are now available to stream on the LIV Golf YouTube channel in U.S. and international markets, complementing the comprehensive tune-in options available through The CW and The CW App, LIV Golf Plus and more than a dozen global broadcast partners. The new pay-per-view and geo-fenced live stream options will be available in the U.S., Canada, Mexico and South Korea as well as a free geo-fenced live stream in the United Kingdom, Italy, Japan, Denmark, Norway, Sweden, Finland, and Iceland.

TMRW Sports: Announces the addition of music industry icons Justin Bieber, DJ Khaled, Macklemore, Jake Owen and Darius Rucker as investors in the sports and entertainment company that features Tiger Woods and Rory McIlroy as co-founders. The recent announcement comes on the heels of adding Shaquille O’Neal, Dwyane Wade, Kevin Durant, Mike Trout and sports and media business icons Michael Rubin and Greg Maffei to its investor roster. With the addition of these five musicians, the global reach of TMRW Sports’ Investor Group now exceeds one billion followers across Twitter and Instagram.