Industry News

Buffalo Groupe promotes Glenn Gray to Executive Vice President

(Charleston, S.C.) – Buffalo Groupe, LLC, a collection of agencies, events and media properties focused on golf and other “escape” industries, has promoted Glenn Gray to Executive Vice President. Previously, Gray served as Senior Vice President leading the strategy and vision of the Business Development department since the inception of Buffalo Groupe in 2019.

“Buffalo continues to exceed the expectations of our partners in an ever-changing marketing and digital landscape,” said Glenn Gray, EVP, Buffalo Groupe. “I’m proud of the collective we’ve built and optimized in a short period of time along with our unique positioning in industries I’m genuinely passionate about.”

“Glenn has been critical to our company’s exciting growth and is one of the most connected people in the sports industry,” says Kyle Ragsdale, CEO, Buffalo Groupe. “Since he joined Buffalo more than a decade ago, Glenn has curated an impressive network while serving as a trusted advisor to some of the most powerful brands in golf and the other industries Buffalo serves.”

Gray joined Buffalo Agency in 2010 where he led marketing execution for the agency’s leading golf and travel destinations. With the launch of Buffalo Groupe, Gray has played a pivotal leadership role in evolving the company’s reputation, expertise and partners into new verticals in broader sport, fitness, entertainment and real estate categories while continuing to expand the presence and expertise in golf.

Marquee partnerships include Omni Hotels & Resorts, F45 Training, The Charleston Place, Golf Pride, Club Champion, Folds of Honor, LPGA, QubicaAMF and the recent announcement of three-time MLB MVP Mike Trout partnering with 18-time major championship winner Tiger Woods on a new golf course project in New Jersey. 

In executing the long-term vision for Buffalo Groupe, Gray and his team focus on growth across all service pillars (data, digital, creative, PR) and owned companies (five marketing agencies, media and events).

About Glenn Gray

Glenn Gray is Executive Vice President at Buffalo Groupe. Previously, Gray served as Senior Vice President of Buffalo Groupe since its inception in 2019 and led key accounts at Buffalo Agency since 2010. Prior to Buffalo, Glenn held sports marketing positions with Nike and Octagon. 

Gray currently serves Boards for the Virginia State Golf Association, Virginia Commonwealth University Center for Sports Leadership and University of Mary Washington College of Business. Additionally, he is a member of the U.S. Soccer Federation Development Council, Golf Writers Association of America, a Golfweek Course Rater and serves multiple sports industry committees. He has guest lectured for marketing and sports management courses at undergraduate and graduate programs such as George Mason University, Howard University, University of Mary Washington and Virginia Commonwealth University. Gray has served as a judge for the Sports Business Awards and also presented on various topics at events such as the PGA Merchandise Show, Golf Inc. Summit, National Links Trust Symposium, NGCOA Golf Business Conference, IAGA Conference, SoccerEx USA, Sports Field Management Association Conference and United Soccer Coaches Convention. He resides in Richmond, Virginia with his wife and two chocolate labs.

About Buffalo Groupe, LLC

Buffalo Groupe, LLC is a collection of agencies, events and media properties that authentically serve the escape industries of golf, outdoor recreation, travel, lifestyle, real estate and active sport. The collection is comprised of industry leading companies including Buffalo Agency, BGRM, 54 Brands, Longitudes Group, The First Call and Moments Live. Guided by our core principles of kindness, clarity and courage, our people adhere to a Groupe-wide foundational philosophy to connect brands and lifestyle audiences through content. Buffalo Groupe is headquartered in Charleston, SC with company offices in Washington, DC, Charlotte, Charleston, Portland and LA. For more information visit

Lucy Seprino
Buffalo Agency