Industry News

Good Good Golf named title sponsor of Troon Events' TPC Sawgrass shootout

Sold out amateur event presented by Callaway set for September 24-27 in Ponte Vedra Beach, Florida

Scottsdale, Ariz. (June 1, 2023) – Troon Events, the luxury travel experiences and tournaments division of Troon®, is pleased to announce Good Good Golf, the omni-channel entertainment platform, as the title sponsor and Callaway Golf as the presenting sponsor of the TPC Sawgrass Shootout – an all-inclusive Am-Am scheduled for September 24 – 27, 2023 at TPC Sawgrass in Ponte Vedra Beach, Fla.  Part of Troon Events’ 2023/2024 tournament schedule, The Good Good Shootout at TPC Sawgrass presented by Callaway sold out quickly after being announced on Good Good Golf’s social channels on June 1st. Limited playing spots remain available in other upcoming Troon Events’ tournaments, including events at Whistling Straits (August 8-13), Pinehurst (August 23-27) and Pebble Beach (February 13-18, 2024). Troon Events is a collection of golf events that offer amateur and professional golfers premier competition with exceptional hospitality at iconic venues. 

The Good Good Shootout at TPC Sawgrass presented by Callaway will include 50 two-person amateur teams (100 players) and feature two rounds of golf across two award-winning golf courses, THE PLAYERS Stadium Course (home of THE PLAYERS Championship) and the Dye’s Valley Course at TPC Sawgrass, along with three nights luxury accommodations at the Sawgrass Marriott Golf Resort & Spa. This is all-inclusive food and beverage experience both on and off course, also includes merchandise from the TPC Sawgrass golf shop along with a Good Good Golf and Callaway welcome gift package valued at $1,000.


“We are excited to be partnering with Troon Events on the first ever Good Good Shootout and hosting it at an iconic location in TPC Sawgrass,” said Good Good Golf CEO Matt Kendrick. “Our Good Good athletes are pumped to be taking part, and to be hanging and playing with other amateurs. The team, two-person best ball format over 36 holes is going to be a blast.”

As part of the title sponsorship, participants in The Good Good Shootout will receive the aforementioned welcome gift with Good Good Golf merchandise, including hats, shirts and outerwear. Good Good Golf will also promote the Shootout on its social media channels, promote digitally via email and SMS and create multiple YouTube videos documenting the event. Good Good Golf receives multiple playing spots in the Shootout as well as access to the Troon Partners Network, connecting companies and brands with golf, lifestyle and hospitality. 

“We are thrilled to be collaborating with Good Good and Callaway on the Shootout at TPC Sawgrass,” said Kris Strauss, Executive Vice President of Global Sales and Marketing for Troon. “This first-of-its-kind event sold out quickly, which is a testament to the Good Good athletes and the power of their brand. We have an incredible event planned for participants, including new Good Good merchandise and Callaway equipment, fun social events with Good Good athletes, and two incredible courses at TPC Sawgrass.”

The 2023/2024 Troon Events tournament schedule includes a total of four tournaments, each with amateur competitions in both gross and net divisions with top teams earning prizes. For The Good Good Shootout at TPC Sawgrass, the top three low-gross and low-net teams can win up to $600 for first, up to $400 for second and up to $200 third. What’s more, in the Whistling Straits, Pinehurst and Pebble Beach Resorts events top professional golfers can compete for shares of $10,000 purses. As an added bonus, golfers who participate in three of the four events receive a complimentary National Troon Foursome Card, which provides preferred rates at participating Troon-managed and brand-affiliated courses.

For more information on The Good Good Shootout at TPC Sawgrass presented by Callaway or to register as a participant for any of the Troon Event tournaments, visit

About Good Good Golf 

Good Good Golf is an omni-channel entertainment platform designed to share the game of golf with anyone. The Good Good content-to-commerce model is a fusion of innovative content, top-of-the-line products, and exclusive events - designed to create an experience that inspires, educates, and motivates people of all age groups and skill levels to pick up a club and enjoy the game of golf. In short, we make playing golf a fun, comfortable, inclusive, and rewarding experience.

About Callaway

Callaway Golf Company (NYSE: MODG) creates products designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf and Odyssey brands worldwide. For more information, visit

About Troon Partners Network

The Troon Partners Network develops and activates marketing programs that connect both endemic and non-endemic companies/brands with the World of Troon, which encompasses 15M+ rounds of golf played annually on Troon-managed and affiliated courses worldwide, and offers first-class lifestyle and hospitality experiences. Troon Partners Network offers partners a wealth of media assets, multi-platform promotional vehicles, and a line-up of programs and special events, while providing custom marketing solutions and world-class playing and spectator experiences. The Troon Partners Network is focused on connecting companies of all sizes and across various business sectors with Troon's golf and leisure assets. To learn more about Troon Partners Network, visit

About Troon

Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company providing services at 765-plus locations, including 760-plus 18-hole equivalent golf courses around the globe. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages 600-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 45-plus states and 30-plus countries, Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy and Design, Casa Verde Golf and ICON Management. For additional news and information, visit

Media Contact:
Rob Myers