(DELRAY BEACH, Fla.) – Whiskers has unveiled a dozen new men’s and women’s golf-specific shoelaces in tropical solid and pattern colors and designs leading into summer months.
Heading the class are apple red and navy ticked, Carolina blue, lavender, pink and light blue ticked, peach and fuchsia ticked, tangerine and volt yellow. All new colors are available in All-Pro fabrications constructed for even greater durability. Laces come in single pairs ($15), mix-and-match three packs ($40) and “fivers” ($60).
“Whiskers’ tropical colors go hand-in-hand with the vibe of summer on the links,” says Kyle Groth, CEO of Whiskers. “Golf is meant to be fun, and subtle pops of color and personalized styling in the form of shoelaces squarely fit this bill.”
Whiskers designs and manufactures more than 70 solid colors and patterns for golf shoes. Stylistically coordinated with on-trend footwear, apparel and accessory brands, laces are crafted with ultra-durable poly-nylon tech weave and high-grade aglets, and come in multiple shapes and lengths.
Golfers capturing their inner fashionistas match Whiskers’ hues to their shirts, hats, belts and shoes, and re-lacing typically takes less than three minutes. The Made-in-the-U.S.A. laces are fit for classic shoes like FootJoy and athletic styles from adidas, ECCO, Nike, Puma and other brands.
Part of Whiskers’ meteoric rise in becoming a staple on golfers’ feet is the brand’s rapid adoption on PGA and LPGA tours. During any given tournament, up to 75 players – including major winners, Ryder Cup players and superstars of all ages – sport Whiskers laces. More than 25,000 Tour rounds were played in Whiskers laces, including winners and Top 10 finishers.
Online, pro shop and tournament gift sales of golf-specific laces are on pace to double in 2023 over prior year.
Founded in 2018 and based in Delray Beach, Florida, Whiskers designs, manufactures and sells premium, bespoke and on-trend shoelaces a la carte. Led by serial entrepreneurs and veterans of Nike and Crocs, the company is rallying off a growing behavior of self-expression, color pops and Made-in-the-USA preference. Disrupting the status quo of ordinary shoelaces, Whiskers boasts more than 70 colors and patterns for men’s and women’s sneakers, casual and dress shoes, boots and golf shoes. Made of ultra-durable poly-nylon weave with an appropriate amount of stretch, high-grade aglets withstand tough conditions and are slim wrapped to fit skinny eyelets. At $15 for one pair, $40 for a set of three and $60 for a “fiver,” Whiskers is affordable luxury. The company also manufactures socks in colors and designs matching the laces.