Industry News

Callaway named title sponsor of Troon Events' Pinehurst Pro Am

Event set for Aug. 23-27 in North Carolina, limited spots still available

Scottsdale, Ariz. (June 20, 2023) – Troon Events, the luxury travel experiences and tournaments division of Troon®, is pleased to announce Callaway Golf as the title sponsor of the Pinehurst Pro Am, scheduled for August 23 - 27, 2023 at Pinehurst Resort in Pinehurst, North Carolina. The Callaway Pro Am at Pinehurst is part of the 2023/2024 Troon Events Tournament schedule, a collection of golf events that offer amateur and professional golfers premier competition with exceptional hospitality at iconic venues, including Pinehurst, Whistling Straits, TPC Sawgrass and Pebble Beach Resorts.

The Callaway Pro Am at Pinehurst is limited to 26 teams (104 players) and will feature three rounds of world-class golf at No. 2, No. 4 and No. 6 courses, and four nights luxury accommodations at The Carolina Hotel. The Pro Am experience is inclusive of breakfast daily, a welcome reception at The Cradle Short Course, an awards reception and dinner, along with an evening hospitality event at Thistle Dhu. All Pro Am participants will receive a Callaway welcome gift valued at $750. In addition, professional golfers will compete for a share of the $10,000 purse with the top six professionals paid, while amateurs will play for tournament prizes valued at more than $1,000.

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“Callaway Golf is proud and honored to partner with Troon and Troon Events, and excited to sponsor an event at the World Class Pinehurst Resort.  We look forward to our participation in the Pinehurst Pro AM and The Good Good Shootout at TPC Sawgrass” said Randy Rubin, Director Strategic Partnerships at Callaway Golf. 

As part of the title sponsorship, Callaway Golf receives multiple playing spots in the Pro Am as well as access to the Troon Partners Network, connecting companies and brands with golf, lifestyle and hospitality.

“In sponsoring the Pinehurst Pro Am as well as serving as the presenting sponsor of The Good Good Golf Shootout at TPC Sawgrass, Callaway continues to be a tremendous partner of Troon and Troon Events,” said Troon President and CEO Tim Schantz. “Participants will be enjoy Callaway’s incredible amenity package, the outstanding courses at Pinehurst and the comradery of playing in this Pro Am.” 

The 2023/2024 Troon Events Tournament schedule includes a total of four events, each with amateur competitions in both gross and net divisions with top teams earning prizes. Professional golfers competing in the Whistling Straits, Pinehurst and Pebble Beach Resorts events will play for shares of the $10,000 purses. As an added bonus, golfers who participate in three of the four events receive a complimentary National Troon Foursome Card, which provides preferred rates at participating Troon-managed and brand-affiliated courses.

For more information on the Callaway Pro Am at Pinehurst, or to register as a participant for any of the Troon Events Tournament series events, visit

About Troon Partners Network

The Troon Partners Network develops and activates marketing programs that connect both endemic and non-endemic companies/brands with the World of Troon, which encompasses 15M+ rounds of golf played annually on Troon-managed and affiliated courses worldwide, and offers first-class lifestyle and hospitality experiences. Troon Partners Network offers partners a wealth of media assets, multi-platform promotional vehicles, and a line-up of programs and special events, while providing custom marketing solutions and world-class playing and spectator experiences. The Troon Partners Network is focused on connecting companies of all sizes and across various business sectors with Troon's golf and leisure assets. To learn more about Troon Partners Network, visit

About Callaway

Callaway Golf Company (NYSE: MODG) creates products designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf and Odyssey brands worldwide. For more information, visit

About Troon

Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company providing services at 770-plus locations, including 760-plus 18-hole equivalent golf courses around the globe. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages 600-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 45-plus states and 30-plus countries, Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy and Design, Casa Verde Golf and ICON Management. For additional news and information, visit

Media Contact:
Rob Myers