Industry News

Industry Notes: Wednesday, June 21, 2023

USGA taking 2031 U.S. Open to Riviera Country Club, NBC Sports boasts strong U.S. Open viewership numbers

USGA: Selects Riviera Country Club in Pacific Palisades, Californina, to host the 131st U.S. Open, which will take place June 12-15, 2031. The 2031 U.S. Open will be the fifth USGA championship held at the club. Riviera previously hosted the 1948 U.S. Open won by Ben Hogan, the 1998 U.S. Senior Open won by Hale Irwin and the 2017 U.S. Amateur won by Doc Redman. The course will also welcome its first U.S. Women’s Open in 2026.

OKX: The crypto exchange and Web3 technology company becomes the first global sponsor of Majesticks Golf Club, one of the 12 teams competing in the LIV Golf League. Team members Ian Poulter, Lee Westwood, Henrik Stenson, Sam Horsfield and Laurie Canter, temporary injury replacement for Horsfield, will sport the OKX logo on their team kits. Through the partnership, the team and OKX will collaborate to offer innovative Web3 engagement opportunities and fan experiences to a global audience at the league's tournaments.

Aspen Glen Club: Completes renovations to the fitness center and aquatics facilities at its membership golf, fitness and lifestyle club in Carbondale, Colorado. The renovations are part of a three-phase capital improvement plan designed to elevate clubhouse amenities and the golf course experience as part of the overall portfolio of Invited Clubs. The fitness center has been fully outfitted with Technogym equipment and now includes a dedicated group exercise studio for classes, a private personal training studio and an expanded, open workout space. 

NBC Sports: Network's coverage of the U.S. Open was the most-watched edition of the event since 2019, delivering viewership and consumption milestones across NBCU broadcast, cable and streaming platforms. Sunday’s final round on NBC, Peacock and NBC Sports Digital averaged 8.8 million viewers in primetime and peaked at 10.2 million viewers from 9:30-9:45 p.m. ET. Full final-round coverage on NBC, Peacock and NBC Sports Digital (1-10:09 p.m. ET) delivered an average of 6.2 million viewers, and ranked as the most-watched U.S. Open final round since 2019 at Pebble Beach Golf Links. Led by Peacock, a record average minute audience (AMA) of 304,000 viewers streamed Sunday’s final round — marking the third time in four days of Peacock coverage that NBC Sports set a record for most-streamed golf round. Across 47 hours of live championship coverage on NBC, Peacock and USA Network, the 2023 U.S. Open averaged a Total Audience Delivery of 3.4 million viewers — the best mark since 2019, and up 27% from last year (2.7 million) and a 9% increase from the last west coast U.S. Open (3.2 million at Torrey Pines in 2021).