ORLANDO, Fla. (June 27, 2023) – NBC Sports Next, the technology unit of NBC Sports, and Omni Hotels & Resorts today announced a new partnership that will showcase Omni Golf Resorts across NBC Sports Next’s family of golf brands, including tee-time listings for select Omni Resort Portfolio courses throughout the U.S. on its online booking platforms, GolfNow and TeeOff.
The multi-year partnership represents the first tee-time distribution agreement for the hotel chain, the official hotel of the PGA TOUR and the PGA of America. Golfers now will be able to search for and book a round of their choice at Omni Golf Resorts directly online or via mobile on GolfNow and TeeOf. Several of the notable courses include Omni Amelia Island Resort on Florida’s east coast, Omni Tucson National Resort, the two championship courses at Omni Orlando Resort at ChampionsGate in Florida, and the Omni Rancho Las Palmas Resort & Spa in Palm Springs, Calif.
“We are excited to feature Omni Hotels & Resorts’ family of golf courses, providing them exposure to the millions of golfers who book on GolfNow and TeeOff every day,” said Jerramy Hainline, Senior Vice President, GolfNow. “Whether at home or traveling, golfers across the U.S. and worldwide now have the convenience of finding and booking tee times that best suit their tastes at a collection of some of the best resort courses in the industry.”
Additionally, members of Omni’s private golf clubs, including Omni Las Costa Resort & Spa in California and Omni Barton Creek Resort & Spa in Texas, will receive complementary access to premium video instruction and entertainment offered by GolfPass, golf’s ultimate digital membership.
“Offering tee times through NBC Sports Next is yet another example of our elevated commitment to showcasing our exceptional nationwide collection of golf courses and resorts,” says Spencer Cody, Corporate Director of Club & Golf Operations, Omni Hotels & Resorts. “With courses designers ranging from ‘Golden Age’ greats like Donald Ross, William Flynn and A. W. Tillinghast to modern masters like Bill Coore, Ben Crenshaw, Tom Fazio, Gil Hanse and Beau Welling, there’s something for all golfers in our portfolio.”
NBC Sports Next’s GolfNow and TeeOff are innovative technology providers that create seamless ways for golfers and golf courses to better connect. Comprising the largest online tee-time marketplace in the world, these brands offer millions of registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices any time of day. NBC Sports Next also provides technology, support and marketing services to more than 11,000 golf courses in more than 40 countries around the world.
Along with being the official hotel partner of the PGA TOUR and PGA of America, Omni Hotels & Resorts is embedded in the game of golf. They recently announced rising PGA TOUR star and 2022 PGA TOUR Rookie of the Year, Cameron Young, to be its new brand ambassador. On May 2, Omni opened the most anticipated golf travel destination in the country at Omni PGA Frisco Resort. Furthermore, Omni La Costa Resort & Spa is undergoing a multifaceted renovation by renowned architect Gil Hanse prior to hosting the 2024 NCAA Championships, which will be televised by GOLF Channel.
About NBC Sports Next
NBC Sports Next is a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within Golf and Youth & Recreational Sports. Known for its sports technology product innovation, NBC Sports Next provides operations technology and services to more than 11,000 golf courses around the world, and equips more than 30 million players, coaches, athletes, sports administrators and fans with more than 25 sports solution products, including GolfNow, the leading online tee time marketplace; GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, coaching, tips and other benefits; SportsEngine, an industry leader in youth sports club, league and team management technology. NBC Sports Next is fueled by its mission to innovate, create larger-than-life events and connect with sports fans through technology to provide the ultimate in immersive experiences.
About Omni Hotels & Resorts
Omni Hotels & Resorts creates genuine, authentic guest experiences at over 50 distinct hotels and resorts in the most popular leisure and business destinations across the United States, as well as in Canada. With 26 iconic golf courses, including multiple short courses, 25 award-winning spas featured in dynamic locales nationwide, every Omni proudly opens its doors to share the true spirit of its destination. Reflected through local color, personalized service, unique wellness options, signature restaurants and creative culinary offerings, Omni leaves a lasting impression with every guest and a heightened level of recognition and rewards delivered through its Select Guest® loyalty program. Omni is committed to reducing hunger and is on a mission through its Say Goodnight to Hunger initiative, to provide millions of meals each year for food banks to feed children, families, and seniors in communities in which it operates. Through its partnership with Shared Hope International, Omni is dedicated to the education and training of its associates to help combat human trafficking. Omni Hotels & Resorts is the official hotel of the PGA TOUR® and PGA of America. For information or to book accommodations, visit omnihotels.com or call 1-800-The-Omni.
###
Dan Higgins
NBC Sports Next
Dan.Higgins@nbcuni.com
407-496-8107