Industry News

Industry Notes: Wednesday, July 5, 2023

USGA awards 2034 Curtis Cup to Pine Valley; LIV Golf's Majesticks GC announces pair of partnerships

USGA: Pine Valley Golf Club, in Pine Hill, New Jersey, has been chosen to host the 2034 Curtis Cup Match. The club has previously hosted the 1936 and 1985 Walker Cup Matches. The 2034 Curtis Cup will be the 64th USGA championship held in the state of New Jersey, fourth-most among all states.

Piza Golf: Golf course design firm introduces the 18-hole championship golf course prominently featured within Zitara – Ciudad Residencial, a master-planned community in Aguascalientes, Mexico. The par-71 course spans the entire community and measures 7,000-plus yards from the tops.

Majesticks GC: Announces partnerships with Redvanly, a family-owned U.S.-based athletic apparel brand, and Seamless Digital. Majesticks GC is one 12 teams competing in the new LIV Golf League and features Ian Poulter, Lee Westwood, Henrik Stenson, Sam Horsfield and Laurie Canter as team members. Redvanly has worked with the team members to produce a custom Majesticks GC apparel line, while Seamless Digital will integrate dynamic advertising technology on the players' golf bags, providing the ability to change branding in real time and to create campaign-led messaging.