The Golf Datatech Retail Market Share Reports covering U.S. sales through the month of June is now available and we’re happy to confirm that five out of nine equipment categories enjoyed a better month in June 2023 than the same month last year.
US June 2023 Total Equipment Market (On-Off Course)
On-Off Course June ’23 vs ’22: Dollars -0.5%
On-Off Course June ’23 vs ’19: Dollars +37.0%
On-Off Course YTD ’23 vs ’22: Dollars -2.6%
On-Off Course YTD ’23 vs ’19: Dollars +34.8%
The big “winner” was once golf balls, up 5.4%. Ball sales continue to outpace 2022 levels however the massive jump in sales is starting to show signs of slowing down.
Shoes (-9.9%) and irons (-7.7%) continued to be mired in a state of decline, as their YTD sales drops were 9.4% and 8.3% respectively.
Overall equipment sales for the month of June were off ever so slightly – dropping by less than a percent vs. the same month year ago.
On the latest numbers, Golf Datatech co-founder John Krzynowek said, “Golf equipment sales continue to hold up vs. some significant sales in 2022, led by ongoing strength in the golf ball category, as rounds played continue to be very healthy. And to play the game, golfers need golf balls.
After some ongoing challenges on the club side, some of the club categories have rebounded into a positive position, led by woods, which is the second largest club segment and were +3.3% in June.
Most of the club categories saw lower unit volume and only generated positive sales in dollars by significant increases in Average Selling Price”.
Contact:
Jules Appleby | Marketing Consultant
Tel 07968 508856 paperclipmarketing.co.uk