PALOS VERDES ESTATES Calif., July 25, 2023 – Palos Verdes Golf Club (PVGC), Outlyr and the LPGA Tour announced today an extension for the LA Open to be hosted at PVGC through 2025. The tournament will return to Palos Verdes Golf Club for a second year with slightly modified dates next spring, taking place March 18-24, 2024. The championship will once again feature a field of 144 of the world’s top professional golfers competing for a share of the $1.75 million purse.
“We are thrilled to welcome back the LPGA Tour to Palos Verdes Golf Club for a third year,” said Steve Lopes, President at Palos Verdes Golf Club. “It is an honor to have the opportunity to elevate women’s sports and to be able to offer the players, fans and local community a world class event that everyone can enjoy.”
“Palos Verdes Golf Club has quickly become a very popular golf course on the LPGA Tour schedule and has a rich history with many of our players going back to their college years,” said Ricki Lasky, the LPGA’s Chief Tour Business and Operations Officer. “We will continue building on the tournament’s tremendous momentum and look forward to returning to the Los Angeles area and Palos Verdes Golf Club in 2024 for the LA Open.”
Often referred to as the “hidden gem” in Southern California, Palos Verdes Golf Club has a long history hosting women’s golf events. The 2024 playing of the LA Open will mark the tournament’s second year at PVGC and third consecutive LPGA Tour event. The LA Open made its debut in 2018, marking the LPGA Tour’s return to Los Angeles for more than a decade. In 2023, 20-year-old Ruoning Yin earned her first LPGA Tour victory and became the Tour’s second winner from the People’s Republic of China. Nasa Hataoka (2022), Brooke Henderson (2021), Minjee Lee (2019) and Moriya Jutanugarn (2018) also hold LA Open titles.
“Palos Verdes Golf Club has been a tremendous host for the LPGA Tour, and we look forward to continuing our relationship in continuing to build the LA Open as a must-attend event for players and spectators alike,” said James Clark, vice president of Outlyr and tournament director for the LA Open.
In 2022, PVGC hosted the Palos Verdes Championship presented by Bank of America, with Marina Alex capturing her first LPGA Tour win since 2018. The course also has hosted the
Northrop Grumman (now the Therese Hession) Regional Challenge women’s collegiate championship for the past 27 years. Past individual winners include future LPGA Tour winners Carlota Ciganda, Natalie Gulbis, Brittany Lang, Bronte Law, Andrea Lee, Leona Maguire, Lorena Ochoa, Annie Park and Rose Zhang.
Tournament officials will be announcing in the coming months additional information on the LA Open, including ticket options and volunteer opportunities. The LA Open is operated by Outlyr, a global event management, sponsorship consulting and activation agency.
For more information on the LA Open, visit www.la-open.com, and follow the tournament’s social media handles: @lpga_la on Twitter, @lpga_la on Instagram and @la.lpga on Facebook.
About Palos Verdes Golf Club
Palos Verdes Golf Club (PVGC) was designed in 1924 by the renowned team of William P. “Billy” Bell and George C. Thomas, who also designed Riviera C.C., Bel Air C.C., Los Angeles C.C. North and the course at the Ojai Valley Inn. The course is made up of Kikuyu grass on the fairways and rough, with the firm and fast greens composed of bent and poa annua grasses with much undulation and natural slopes that elevate the experience and intrinsic feel of this enduring design.
The front nine is known as a “perfect nine” in that there are no two consecutive holes of the same par. Thirteen of the original eighteen holes have ocean views (a Thomas hallmark). The fourth hole, a steep downhill par-3, is framed by snow-capped Mt. Baldy during the winter. The views make for a memorable experience. With six sets of tees, it is enjoyable and challenging for players of all abilities. Fore Magazine referred to Palos Verdes Golf Club as “The Hidden Gem” in Southern California, tucked neatly atop the bluffs and stunning ocean views of the PV Peninsula and South Bay of Los Angeles County.
About Outlyr
Outlyr is a global event management, sponsorship consulting and activation agency that specializes in the development and execution of engaging events and experiences for brands. Outlyr creates strategic marketing platforms by leveraging its experience in event management, partnership marketing and customer engagement to enhance affinity for our clients. In addition to managing 11 professional golf tournaments, Outlyr also operates a number of other sporting and lifestyle events and manages the sponsorship portfolio for several blue-chip clients. For additional information, visit www.Outlyr.com.
About the LPGA
The Ladies Professional Golf Association (LPGA) is the world’s premier women’s professional golf organization. Created in 1950 by 13 pioneering female Founders, the LPGA, whose members now represent over 60 countries, is the longest-standing professional women’s sports organization. Through the LPGA Tour, the Epson Tour, a joint venture with the Ladies European Tour and the LPGA Professionals, the LPGA provides female professionals the opportunity to pursue their dreams in the game of golf at the highest level. In addition to its professional tours and teaching accreditation programs, the LPGA features a fully integrated Foundation, which
offers best-in-class programming for female golfers through its junior golf programming and LPGA Amateurs chapters, tournaments and membership. LPGA aims to use its unique platform to inspire, transform and advance opportunities for girls and women, on and off the golf course.
Follow the LPGA online at www.LPGA.com and on its mobile apps. Join the social conversation on Facebook, Twitter, Instagram and YouTube.
About the LPGA Tour
The LPGA Tour is the world’s leading competitive destination for the best female professional golfers in the world. The Tour hosts more than 30 annual events across 12 countries and regions for over 200 Active Players, awarding total prize funds exceeding $100 million and reaching television audiences in more than 220 countries. Follow the LPGA Tour on its U.S. television home, Golf Channel.
Media Contacts:
Jeremy Friedman
LA Open
Outlyr
407-721-9752
jfriedman@outlyr.com
Lakyn Moren
LA Open
Outlyr
870-321-0225
lmoren@outlyr.com