Industry News

Swing Control will launch its new bold 2024 Spring Collection (SS24) at the upcoming PGA Show Frisco

The 2024 Spring Collection is comprised of elevated essentials, a terrific addition to any Pro Shop

MONTRĖAL, CA. – JULY 26, 2023 – Swing Control, manufacturer of performance golf wear that works beautifully on and off the course, proudly announced today that the company will participate in the One2One Summit as well as exhibit at the 2023 PGA Buying and Education Summit, scheduled for July 31st through August 2nd, both to be held at the Omni PGA Frisco Resort, the new home of the PGA of America,

“The new and exciting SS24 Collection includes high-performance nylon tops and bottoms as well as an innovative take on our highly popular Cloud material. We’ve printed on the buttery-soft Cloud material with unforgettable designs. We can’t wait to show the buyers and the media attending the show,” said Swing Control Brand Manager Josh Mark. “And some of the new pieces from the SS24 Collection transition or bridge into racquet or paddle sports.”


Debuting at the PGA Show Frisco are new lines, fabrics, and fits. The new Velocity high-performance tops and Airspun high performance bottoms feature a lightweight nylon that feature moisture wicking and UV protection. “We’re thrilled to incorporate these important elements into our new lines. Our moisture wicking is flawlessly engineered to dry quickly, and the UV protections is essential in blocking ultraviolet rays.” 

Also, a new introduction from the SS24 is the new Modern Ankle. A fresh and contemporary version of the Classic Pant but with a 26” seam for a for a more flattering fit. “Early testing proves this fit will be a huge hit with any demographic.”

Swing Control will personally present PGA Show specials that will run through the duration of the PGA Show Frisco. In addition, the company will be giving away one garment per day, for visiting the booth. To participate, visitors must have their badge scanned. Swing Control invites all attendees to visit Booth #1014 to personally see the new bold SS24. To schedule a meeting, please reach out to Josh Mark, Swing Control Brand Manager, at

About PGA Golf Exhibitions

The PGA Show, PGA Buying & Education Summit and PGA Show Connects are organized in partnership by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Regional PGA Show Buying & Education Summits and the PGA Show Connects digital platform connect the industry year-round and drive business leading up to the annual PGA Show. Learn more at and follow us on Twitter, Instagram, and Facebook.

About the PGA of America

The PGA of America is one of the world’s largest sports organizations, composed of nearly 28,000 PGA Professionals who work daily to grow interest and inclusion in the game of golf. For more information about the PGA of America, visit and follow us on Twitter, Instagram, and Facebook.

About Swing Control

Swing Control is an international golf apparel and lifestyle brand with headquarters in Montréal, Canada. Its origins evolved from a lifelong love of golf combined with a fierce passion for fashion. The founders who manufactured women’s clothing in the late seventies and eighties observed that there was a real need in golf for performance-ready gear that was also fashionable and sophisticated, so in 2009 the company evolved into Swing Control. 

The Swing Control motto, “Where fashion meets function” describes the golf lifestyle apparel line perfectly. The company’s focus is in hitting that perfect balance between fashion and function at the core of every collection. For more information, please visit the Swing Control website at

Vanessa Marie Price, President of Read the Greens GOLF Media, Inc. 

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